Digital Marketing Specialist
2 weeks ago
Opportunity for a results driven and creative marketer
Permanent, fulltime office based/ hybrid role
Opportunity to make a difference for Australia's sugarcane industry
**About Sugar Research Australia (SRA)**
Sugar Research Australia is owned by the Australian sugar industry and is a global leader in sugarcane industry research and development. SRA strives to shape the future prosperity of the Australian sugarcane industry through innovation and ingenuity.
Embracing diversity and seeking to attract, develop and retain the highest calibre talent, we hire the best because we believe our people make the difference.
SRA is a values-based organisation that places the highest priority on our investors, employees, and the communities in which we operate. Our Values are Innovation, Investor Satisfaction, Accountability and Teamwork.
**About the role**
As a Digital Marketing Specialist, you will deliver digital marketing strategies that generate brand awareness, drive website traffic, and increase customer engagement. You will collaborate with others to create compelling content, manage social media platforms, optimise website performance, and execute digital campaigns to maximise our adoption activities.
** **A primary component of the role is centred around the creation of digital content to improve education and adoption training packages for SRA’s customers.
Specifically, the role is required to:
- Develop, execute, and manage social media and digital content plans to improve customer engagement.
Create engaging and persuasive content for all digital channels, including website copy, blog articles, social media posts and educational materials.
Collaborate with design and research teams to create visually appealing and brand aligned digital assets including animation, infographics, and videos.
Monitor and analyse website analytics, key performance indicators (KPIs), and campaign data to identify trends, insights, and areas for optimisation.
**Who are you?**
You will be a results-driven and creative individual with a passion for digital marketing. Able to take on the challenge of elevating our brand's online presence to new heights.
In addition, it is essential that you:
- Are degree qualified in Marketing, Communications or related field.
Have proven experience creating marketing and communications assets including digital marketing activities, content creation, campaign management, social media management.
Have the ability to lead the production of digital marketing content to a professional standard with exceptional accuracy, graphic design strength and attention to detail.
Have exceptional interpersonal and verbal communication skills, including the ability to influence and negotiate with internal stakeholders to facilitate prompt delivery of outcomes.
Demonstrate the ability to proactively identify areas of opportunity, improvement, and innovation for the communications and marketing team and digital marketing products to deliver increased value for SRA customers.
**14 June 2023**.
A full position description can be viewed by copying the following file path into your internet browser:
Applicants must have the right to work in Australia to apply. The successful applicant will be required to undertake a medical screening and a police check.
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