Digital Marketing Lead

4 weeks ago

Melbourne, Australia Gentrack Full time

We have a clear purpose: to accelerate the global transformation to cleantech. The world has woken up to the fact that water and energy are precious resources that must be cherished. Technology will play the leading role in transforming the industry so that we can all live a more sustainable life. Gentrack is a technology-first company that leads in our core markets, providing essential software and services to the utilities industry, moving it into the cloud, transforming it to be agile and deploying clean solutions to consumers and enterprises across the globe. We bring innovation and pace to the industry.

We are on the hunt for a Digital Marketing Lead to build and drive our lead generation efforts globally. We’re looking for an analytical, curiously creative, detail-oriented, data-driven growth marketer to build our performance marketing function in this exciting, newly created role based in Melbourne.

You are a digital marketing rock star and looking for your next challenge to develop, execute, and manage Gentrack’s digital marketing strategy from top to bottom.

**In this role you can expect to**:

- Build, drive and optimise inbound marketing campaigns
- Leverage key digital channels and paid media to drive brand and product awareness, consideration and leads in new and existing customers segments
- Ensure accurate conversion tracking on all assigned campaigns
- Manage paid media campaigns across all PPC channels: For example, Google Ads, LinkedIn, Capterra
- Collaborate with internal teams to create landing pages and optimise user experience
- Perform search/social marketing competitive analysis using industry tools
- Use data and analytics to develop critical insights and continuously optimise Gentrack’s campaigns and results
- Deliver regular campaign reporting and recommendations
- Develop a deep understanding of our customers to nurture them through our funnel
- Plan and execute effective SEO programs including keyword research and forecasting for current and new campaigns
- Be across the latest Martech developments, evaluate emerging technologies and provide leadership and perspective for adoption where appropriate

**What you need to be successful**:
We are looking for someone with strong experience in a Digital Marketing Manager or equivalent role preferably coming from either SaaS, telecommunications or the utility sector. We need someone to have broad hands-on experience in essential parts of Websites Builders (i.e. WordPress) as well as considerable experience leading generation and performance marketing campaigns with measured results.

You have solid working knowledge and experience using, Analytics, Google Tag Manager, Google Search Console and Google Ads and have some strong experience and competency in end-to-end campaign management including execution, reporting, and optimization. Additionally, you have robust CRM and marketing automation technologies skills and knowledge.

To be successful in this role, you have a high degree of initiative, resourcefulness & personal responsibility - you have strong interpersonal and written skills and ability to work as part of a global team.

Come and join us, this is a challenging and rewarding role you do not want to miss out on

**Bonus points for**:

- Working in a scale-up and fast growth environment
- Digital campaign management across multiple regions
- Google Ads and Google Analytics certifications are a plus

**What we offer in return**:

- Career development opportunities, we will support your special interests and professional growth
- The opportunity to build a develop the digital marketing function for the business
- Be a part of a talented, passionate Global Marketing Team - we play to win
- Hybrid and flexible working arrangements
- We want to work with the best people, no matter their background. So, if you are passionate about learning new things and keen to join our mission, you will fit right in._
- If you have great experience, talent and passion then we’d like to hear from you._
- Gentrack is an equal opportunity employer and supports diversity in our workforce. Gentrack encourages diversity in culture and linguists, gender equality, people with disability, people who identify as LGBTQI+, and Aboriginal and Torres Strait Islander people, who are all encouraged to apply._

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