Digital Marketing

3 months ago

Sydney, Australia AccorHotel Full time

**Company Description** Novotel, ibis & The Ternary on Darling Harbour**

Accor Hotels is the world’s largest and fastest-growing hotel group with a network of more than 5000 properties in over 100 countries. Centrally located in the heart of Darling Harbour, the dynamic cluster Novotel & ibis Sydney Darling Harbour includes two of Sydney's most popular hotels.

We are seeking a talented Digital Marketing & E-Commerce Manager to oversee the marketing strategies and be responsible for driving brand success and guest engagement across Novotel, ibis & The Ternary on Darling Harbour.

Reporting to the Director of Sales and Marketing, this is a pivotal role in the team, where a self-driven proactive approach is paramount
- **Key responsibilities**
- ** Strategic Marketing Leadership**: Develop and implement tailored marketing strategies for Novotel, The Ternary Restaurant & ibis, fostering a culture of innovation and high performance within the marketing team.
- ** Brand Management**: Ensure consistent brand messaging and visual identity across hotels & venues while promoting individual property distinctiveness.
- ** Digital Marketing Optimization**: Lead the enhancement of digital marketing channels, utilizing data analytics to drive guest experiences, improve ROI, and ensure brand consistency across all digital touchpoints.
- ** Revenue Generation & Partnerships**: Collaborate with Revenue Management to create promotional strategies, identify cross-selling opportunities, and establish partnerships with local businesses to enhance visibility and attract customers.
- ** Team Development & Leadership**: Inspire and mentor a high-performing marketing team, encouraging open communication and collaboration across departments and properties.
- ** Budget & Performance Management**: Develop and manage marketing plans & budgets for both properties & The Ternary, ensuring efficient resource allocation and accountability through tracking key performance indicators.

**Qualifications**
- Bachelor’s degree in Marketing, Business, or related field.
- Proven experience for a minimum of 2 years in driving brand & digital marketing, preferable in a multi-property role.
- Strong leadership skills with the ability to inspire and motivate teams.
- Excellent communication, project management and interpersonal skills.
- Strategic thinker with a data-driven approach to decision making.
- Proficiency in digital marketing tools and analytics platforms.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Creative problem solver with a passion for digital marketing and online sales growth.

**Additional Information** Our commitment to diversity & inclusion**

We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you are welcome to let us know.

Benefits your way
- Collaborate with a team of energetic guest obsessed professionals sharing vision, ambition and drive.
- This position offers a wealth of opportunities to make a significant impact.
- Access a well-defined career progression pathway within our organization.
- Great benefits - Accor worldwide accommodation, food & beverage discounts and partnership discounts from your first day.

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