Head of Digital

4 months ago


West Melbourne, Australia Australian Red Cross Lifeblood Full time

Ensure the tracking strategy is established and maintained across multiple online properties

Permanent full-time opportunity

Located in Melbourne with a hybrid work model of WFH and office

Discover life-giving possibilities

Lifeblood is more than just a job or a career, it’s an opportunity to be part of something that matters. As an organisation, our purpose is simple: to give life. Together, we want to help you build a fulfilling career with Lifeblood.

About the role

As part of our Donor Engagement & Experience business unit, you’ll play an important role of focussing on delivering an exceptional digital experience for our donors to ensure we retain and grow our donor base.

Leading a Digital design team of skilled designers, web administrators and UX experts, you’ll be responsible for the strategic road map and day-to-day management of the Digital Marketing Eco-system including the Website, Mobile, App and Voice. You’ll collaborate with operations and the larger Marketing team and act as a champion of the user experience across Lifeblood.

This is an exciting opportunity to use your extensive knowledge of user experience and human centred design tools and techniques to understand and translate customer motivations and needs into improvements to our service delivery and donor experience.

**Sound interesting? Here’s what we’re looking for**:
Experience in an Agile environment, managing end to end UX projects

Bachelor’s Degree in Business, Design, Marketing or IT is required with a solid understanding of user layer web technologies and standards

Formal UX training/development

A customer centric focus with the initiative and drive to deliver results to tight deadlines

Extensive experience in digital product and/or business website ownership

High aptitude for technology with strong skillsets in complex digital products to market, Google Analytics and Google SEM

This is a permanent, full-time opportunity with a hybrid work model of working from home and from our West Melbourne office (located 10minute walk from Southern Cross & Flagstaff station)

Thrive in a diverse culture that cares for your wellbeing

We’re a diverse and inclusive bunch. We’re proud to foster an environment where all people can come together to achieve their very best. Whether it’s workplace safety or work/life balance, we look after our employees’ varying needs. As part of the Lifeblood team, you’ll have access to a generous salary packaging program, plus a great range of rewards like discounts on insurance, groceries, food & beverage, department stores, travel, and more.

Next steps

If selected, you’ll be required to complete a few background checks and we’ll help you through this process. If you require reasonable adjustments during the recruitment process, please reach out to us.



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