Digital Marketing Manager

2 months ago

Padstow, Australia O'Brien Glass Industries Limited Full time

Are you wanting to work for an organisation that values their people, invests in communities and has a commitment to our environment? If this resonates, then we have an opportunity for you.

**The Role**

We are currently seeking a passionate and experienced Digital Marketing Manager to join our Marketing team. Reporting to the Head of Group Marketing, the Digital Marketing Manager will lead O'Brien's end-to-end digital strategy and execution across web UX/UI, paid and organic search, GBP, and web infrastructure across our three divisions (AutoGlass, Glazing, and Electrical & Plumbing). This is a pivotal role for the O’Brien customer proposition, across B2C, insurance and B2B. Key duties and responsibilities include:

- SEO, including on and off page strategies Managing paid search and paid display
- Promoting our national service footprint via Google Business Profiles
- Management and delivery of our website strategy for our core online platforms
- Supporting advertising campaigns and ensuring alignment of web messaging
- Managing external partners to ensure our strategy is effectively executed.
- CRM Management and journey mapping (Salesforce and/or Marketo)
- Measurement and optimisation of digital channels, including GA4
- Liaising with internal stakeholders across Customer Service, IT and Brand Marketing

**The Perks**

O’Brien® is committed to giving you fantastic benefits, a platform for development and working with you to grow your career. To support this, we offer:

- Work for a company that values you and your contribution
- Flexible working option including hybrid working arrangements
- Ongoing incentive, reward, and recognition programs
- Ongoing learning and development opportunities

**What we are looking for**

At O’Brien® we are Caring, Collaborative, Genuine and Driven. We call this our DNA, and it’s what we look when growing our teams. If you fit the DNA, you’ll fit here. In conjunction we are needing some with:

- A minimum of 5 years’ hands of digital marketing experience in a customer service focussed environment
- Demonstrated experience in developing and implementing online, social media and e-commerce marketing strategies
- Proven experience in WordPress or an equivalent content management system
- Advanced knowledge of the Google suite (Google Analytics, Google AdWords, Google Search Console, Google Tag Manager, Google Business Profile)
- Outstanding Project management skills and the ability to work under pressure, multi-task and meet tight deadlines
- Experience leading agile, high performing teams both internal and external via an agency village

As part of Belron®, the world's leading glass specialists operating in 35 countries, O'Brien® puts our customer sat the heart of everything we do. We serve more than 300,000 Customers each year, 24 hours a day, 7 days a week, 365 days a year. We are a highly successful business, and we need talented people like you to keep us strong. We strive to create a work experience where you can be yourself, achieve great things and feel inspired. A workplace where you can be your best you.

O’Brien® is an equal opportunity employer. We celebrate diversity and are committed to create an inclusive environment for all employees. Our goal is to be a diverse workforce that is representative of the communities we serve. If you don’t quite meet all the criteria but feel like you could make a difference at O’Brien, please get in touch with our team.

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