Paid Media Specialist Marketing

2 months ago


Brisbane, Australia Abano Healthcare Group Full time

Join our dynamic Marketing Team at Abano Healthcare, Australasia's leading dental support organization (DSO), and be a key player in our exciting digital marketing initiatives. We're not just offering a job - we're providing an enriching work experience in a positive, collaborative environment that encourages creativity and out-of-the-box thinking.

**What's in it for you**:

- ** Thriving Work Environment**: Become an integral part of our growing, passionate Marketing Team that values teamwork and collaboration. Enjoy the benefits of a positive work culture where your ideas are not only heard but celebrated.
- ** Flexible Work Arrangements**: Embrace a work-life balance with the opportunity to work from home two days a week and spend three days in the vibrant MOBO building in South Bank, Brisbane. We believe in fostering a balance that suits your lifestyle.
- ** Learning and Development Opportunities**: Seize the chance to make a significant impact on digital marketing across multiple brands. Take advantage of ongoing learning and development opportunities to enhance your skills and grow within our organization.
- ** Supportive Team**: Join a team that values mutual support and camaraderie. Delight in a workday filled with crafting high-performing campaigns, testing creative ideas, and contributing to the success of the team.
- ** Great Locations**: Work in diverse and exciting locations, including the iconic South Bank in Brisbane. Immerse yourself in an environment that complements both professional and personal interests.
- ** Generous Benefits**: Enjoy perks such as discounted dental care, reflecting our commitment to your well-being and overall health.

**About the Role**:
As a Paid Media Specialist reporting to the Digital Marketing Manager - Australia, you will play a crucial role in shaping the future of our digital marketing efforts. Your responsibilities will include:

- ** Paid Media Activity**: Collaborate with the Marketing team to create high-performing data-driven campaigns, supporting specific clinics/brands and driving lead generation for new patient growth.
- ** Agency Management**: Work alongside a local marketing agency to optimize SEM/Google Ad Network activity, ensuring consistent and stellar results every month.
- ** Testing, Learning & Reporting**: Foster an insatiable curiosity for running campaigns, learning, and continuous improvement. Monitor paid digital activity, uncover new opportunities, and report on results to enhance future outcomes.

**What We're Looking For**:

- Curious, passionate marketer with fantastic attention to detail.
- 3+ years of digital media experience, client-side or agency.
- Proficient in SEM and Paid Social Media Advertising.
- Strong project management and multitasking abilities.
- Experience in conversion rate optimization and landing page creation.
- Motivated, results-driven, and adaptable to new opportunities.

**Beneficial, but not necessary**:

- Knowledge of the Australian Healthcare and Dental Market.
- Experience with Adobe Creative Suite, particularly Photoshop.
- CMS experience with Umbraco, WordPress, and/or Wix.
- At Abano Healthcare, we are committed to fostering a diverse and inclusive workplace. We value and respect individuals from all backgrounds and believe that diversity drives innovation and success. Join us as we create a culture of inclusion that celebrates unique perspectives and provides equal opportunities for all._

**Job Details**:

- Brand- Abano Healthcare Group- Reference #- D833- Posted on- 20 Nov 2023- Closes on- 18 Dec 2023 15:00- Location(s)- Brisbane- Expertise- Marketing- Job level(s)- 1-3 years- Work type(s)- Full Time


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