Digital Media Manager

3 weeks ago

Melbourne, Australia Swinburne University of Technology Full time

Swinburne is embarking on an exciting journey, working towards our new vision of bringing people and technology together to build a better world. We are currently seeking a dynamic Digital Media Manager to drive the strategy, development and implementation of digital advertising with a focus on prospective student recruitment, student retention and digital media optimisation. You will provide your strategic expertise, oversight and be responsible for implementation of day-to-day digital campaign account management for the Marketing and Communications division to ensure all paid digital media integrates with wider marketing campaigns and leverages enterprise marketing technology.

You will strategise, develop and implement all digital campaigns in collaboration with media agencies, partners and vendors, and integrate new processes and systems to enhance and optimise digital advertising performance. This will serve to enrich Swinburne’s reputation and gain market share in various national and international market segments.

This integral role will support other key aims of the division relating to the recruitment and retention of domestic and international students for the University. In addition, to delivering effective value and optimisation of paid digital media in alignment with meeting retail and brand campaign objectives.

If this role aligns with your career aspiration of becoming our new Digital Media Manager then we would love to hear from you.

**About You**
To be suitable for this role you will need to have experience in the below key accountabilities:

- Demonstrated management experience in marketing and the implementation, development and maintenance of Programmatic, SEM, Remarketing and Social advertising
- Experience managing digital advertising campaigns/accounts in an agency or equivalent environment
- Excellent computer skills including knowledge of multimedia and design tools (e.g. Adobe Creative Cloud suite), web publishing, analytics tools, Marketing optimisation/experimentation platforms (e.g. Adobe Experience Cloud suite) and Microsoft Office software
- Demonstrated ability to analyse data and produce reports to accurately inform business decisions, including appropriate knowledge and use of Adobe or Google Analytics

**Qualifications**
- A postgraduate qualification in Marketing or an equivalent combination of relevant experience and/or education/training

**About Swinburne University of Technology**
Swinburne Horizon 2025 draws upon our understanding of future challenges. With this new strategic plan, we choose to build Swinburne as the prototype of a new and different university - one that is truly of Technology, of Innovation and of Entrepreneurship, and proud of it. We are committed to a differentiated university proposition in education and research, so that:

- Every Swinburne learner gets a work experience
- Every Swinburne graduate gets a job
- Every Swinburne partner gets a tech solution
- Swinburne is the prototype of global best practice

The achievement of our 2025 moon shots depends on our capacity to work collectively, always, as One Swinburne.

**To Apply**
Please submit your CV and cover letter addressing your suitability for this position.

To review the Position Description and to apply, please scroll down to the bottom of the page.

If you are viewing this advert from an external site, please click **‘apply’ **and you will be redirected to Swinburne’s Jobs website to access the Position Description at the bottom of the page.

**Applications** Close: Sunday April 30th at 11pm**

Swinburne offers flexible working options, leave and parenting/carer policies to support work life balance.

**Equity and Diversity**
Swinburne is a large and culturally diverse organisation and we are proud of our commitment to equity, diversity and inclusion through key initiatives. For further information on all our initiatives visit our Equity & Diversity website.

We welcome and encourage applicants from diverse backgrounds to apply.

**Aboriginal and Torres Strait Islander Applicants**
- We are a 2023 Circle Back Initiative Employer - we commit to respond to every applicant_

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