Marketing Automation Specialist

1 week ago

Cheltenham, Australia APT Travel Group Full time

**ABOUT US**

The ATG Travel Group are a world leading tourism company, passionate about helping travellers explore cultures, experience places, and connect with others, to live an enriched life. With over 95 years of experience and with team members across the globe, we know travel and pride ourselves on delivering 5-star customer service and experiences of a lifetime.

Reporting to the GM eCommerce, you will build and execute cross-channel campaigns across our marketing automation technology stack and work collaboratively with the broader eCommerce and Marketing team to deliver personalised, relevant communications across the customer lifecycle stages in order to acquire, retain, grow and win-back customers.

**ABOUT THE ROLE**
- Develop and implement marketing automation strategies in consultation with stakeholders
- Manage and build audience targeting
- Design and build new journeys and optimise existing ones right across the customer lifecycle, in order to retain, grow and win-back
- Continuously monitor industry best practices, emerging trends, and innovative technologies in marketing automation and customer lifecycle management
- Stays abreast of Salesforce updates and new capabilities to ensure campaigns are optimised and utilisation of platform capabilities

**ABOUT YOU**
- Tertiary qualification in a relevant discipline
- 5+ years experience in Direct/Digital Marketing, Direct Response, CRM or Data Driven Marketing roles
- Excellent analytical capability to drive continual efficiencies and performance from marketing campaigns
- CRM specialist who is customer obsessed and relentlessly seeks new ways to improve the customer experience, ideally experienced in the travel/leisure or retail industry
- Hands on experience using Salesforce Marketing Cloud Developer or Marketing Cloud Consultant certifications
- Proficient in AMP script and SQL
- Ideally you will have experience in the travel/leisure or retail industry
- Excellent communication, teamwork, and stakeholder management skills

**WHAT WE OFFER**
- Experience our premium products with familiarisation trips
- Flexible workplace culture with hybrid working model
- Bonus week of leave if requirements met
- Chance to give back via our workplace giving initiatives through our One Tomorrow Foundation including volunteer leave
- Wellbeing program and learning & development opportunities
- Highly engaged team and great company culture
- Familiarisation Trips
- Onsite parking, close to public transport, cafes, shops and Westfield Southland

**OUR VALUES**

Our values are at the heart of our organisation and the foundation of our culture. They are our compass, guiding our decisions and actions.
- Genuine service - We genuinely care about the experience we create for our guests, trade partners and internal stakeholders
- Better together - We are better when we connect and collaborate, valuing all opinions
- For tomorrow - We pursue opportunities to grow, embracing change and learning from our mistakes. We choose the long-term view over short-term benefits
- Celebrate the moments - We like to have fun at work and share a positive attitude. We celebrate our successes, no matter how big or small. A win for one of us is a win for all

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