Marketing Strategist

7 months ago

Sydney, Australia TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Introduction
As Marketing Strategist, you will be working with the marketing team behind the commercial business that amplifies our mission of "Inspire Creativity and Bring Joy". You will help create the TikTok For Business brand and establish TikTok as an entertainment platform that drives impact. This role will report into the Marketing Solutions & Communications Lead in Australia & New Zealand.

**Responsibilities**:

- Work with the team to develop platform vision for brands’ presence on TikTok, and provide the inspiration, blueprint, analysis, and leadership to realise your proposed vision;
- Plan and execute strategic playbooks for different industries and verticals, generate insights, ideas and strategies that further media partnerships with major categories;
- Lead content development for 1P and 3P industry events and GBM programs;
- Work with product, research, and marketing science teams to develop narratives and solutions that reach a mass audience;
- Utilise internal and external databases and research platforms (GWI, App Annie, Euromonitor, etc) to generate user insights, and use those insights to inform proposals and media planning approach;
- Strong knowledge of the platform to educate clients in creative approaches, including insights on how users use the platform, evolving advertising formats and the correlated measurement for success.

**Qualifications**:
Qualifications
- BA/BS degree with 5 - 10 years’ experience in digital media and marketing at media agency or publisher;
- Experience in building creative digital media solutions at scale that drives brand awareness and high user engagement;
- Knowledge of digital third-party servers, measurement, content and media verification partners;
- Proved ability to utilise multiple data tools to build platform insight and consumer analysis;
- Excellent skills in Google Suite and MS Office (Excel, Word, PowerPoint); Knowledge of media syndicated research, media billing and ad servers;
- Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment;
- Strong understanding of digital marketing, especially the mobile, social landscape in AUS;
- Excellent communication and presentation skills;
- Comfortable presenting ideas to leadership and clients, and speaking at industry events;
- Self-starter, fast learner who is detail-oriented and has critical thinking;
- Ability to work independently and as a team across different departments;
- Ambitious personality who is open to learn and helping with any task.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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