Digital Marketing Coordinator

3 months ago

Sydney, Australia EDU Corporate Services Pty Limited Full time

**About EDU**:
EDU is an ASX-listed company dedicated to delivering quality education in the Health and Community Services sectors. We empower individuals towards meaningful careers through our two key businesses:

- ** Australian Learning Group (ALG)**: A VET provider for international students. Learn more about ALG.
- ** Ikon Institute of Australia (Ikon)**: A HE provider for domestic and international students. Learn more about Ikon.

**About You**:
We are looking for an experienced Digital Marketing Coordinator to join our growing team. You have a flair for social platform and are looking to grow in the digital marketing space including communications, advertising, branding, and social media.

**Overview of Role**:
As the Digital Marketing Coordinator, you will play a vital role in supporting the execution of integrated marketing strategies within the digital space. You will work collaboratively with various teams to engage prospective students and enhance our digital presence. This position is based in our **Sydney office.**

**Key Responsibilities**:

- Develop and execute integrated marketing campaigns across digital, direct marketing, social media, and events.
- Create engaging content for our website and social media platforms, managing direct marketing channels.
- Oversee social media campaigns, including post scheduling, engagement monitoring, and performance analysis.
- Collaborate with external agencies and stakeholders to build and execute lead generation campaigns.
- Support content updates for our website and marketing materials to ensure accuracy.
- Monitor website analytics to identify areas for improvement.
- Assist in creating digital assets like graphics and videos for campaigns and events.
- Engage with our social community and use social listening tools to track trends.
- Support the Marketing & Events Manager with campus events, such as Open Days.

**Education, Experience, and Skills**:

- Bachelor’s degree in marketing, communications, or a related field.
- 3-4 years of experience in developing and executing digital marketing campaigns.
- Experience with website content management systems (CMS), preferably WordPress.
- Understanding of SEO best practices for website optimization.
- Basic design skills using tools like Canva, InDesign, and Adobe Creative Suite (preferred but not essential).

**Why Join Us?**
- Paid birthday leave
- Training and development opportunities
- Recognition and rewards
- Breakfast supplies on campus
- Novated leasing options
- Access to everyday savings through Flare app (Coles, Kmart, Ikea, etc)
- Year-round engagement events
- A fun and diverse working environment
- Convenient CBD location with easy public transport access

**Diversity & Inclusion**:
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