Brand Partner Marketing Executive

2 weeks ago

Sydney, Australia Sephora Full time

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.

We are united by a common goal - **to reimagine the future of beauty.**

**The opportunity**:
As the Brand Partner Marketing Executive, you will be responsible for the strategy and implementation of marketing activity for Sephora ANZ, run in collaboration with our key brand partners. In this capacity, the Brand Partner Marketing Executive maintains strong relationships and consistent communication with our Category Management team and external brand partners. You will be responsible for supporting & executing brand-marketing plans for over 150 brands to optimize programs using Sephora’s marketing levers through omni-channel execution. You will be part of the wider Marketing & E-Commerce team and represent Sephora as the main marketing point of contact for our key brands.

**Responsibilities**
- Lead as the main point of contact within the marketing team for over 150 selective and exclusive brands across all categories: Makeup, Skincare, Haircare & Fragrance.
- Conceptualise and execute brand launch plans and strategies for A-Grade brand launches in collaboration with Marketing, E-Commerce, and Category Management team.
- Establish long-term strategies for our key growth brands, building & pitching quarterly support plans by identifying key marketing opportunities.
- Be the key point of contact for our brand partners and act as a conduit between the brands and internal stakeholders in Marketing, E-Commerce, Category Management, and other departments
- Attend brand market weeks twice yearly and share Sephora insights and opportunities to amplify with Sephora.
- Lead the marketing strategy for Sephora Collection, working with Category Management, SC Regional/Global and local marketing team to execute campaigns to drive brand awareness, conversion and growth.
- Develop the overarching brand partnerships strategy, outlining the marketing activities to be executed in collaboration with our identified key brand partners.
- Manage the brand partner marketing budget, working with the Head of Marketing to ensure targets are achieved within budget.
- Build brand sampling and GWP plans to support local Sephora campaigns and brand product launches.
- In close collaboration with Category Management team, advise the brands on how to win at Sephora from a channel-marketing standpoint, including sampling strategy, social media strategy, co-op advertising and consumer messaging to achieve mutually beneficial business objectives.
- For select brands with limited marketing means, advise on general marketing strategies and the best use of the brand’s marketing resources, both inside and outside of the immediate world of Sephora.
- Analyse and report on Sephora and brand ROI for collaborative marketing. Utilise data to make recommendations to deliver win-wins for both the brands and Sephora
- Day-to-day planning of our Brand Partners’ marketing communications by working with our key internal stakeholders to execute on planning

**Qualifications/Experience**:

- 5+ years’ experience in Marketing and Communications, with a strength in creative thinking to develop campaign concepts
- Tertiary qualifications in marketing, communications or business
- Strong relationship building and interpersonal skills
- Experience in budget management
- Experience in digital marketing
- Experience in the beauty industry a plus
- The ability to demonstrate skills in both negotiation and influencing decision making
- Campaign reporting and analysis experience
- Track record of leading cross-functional project teams

**Management/Reporting Line**
- Manages the Marketing Coordinator
- Reports into the Head of Marketing

**While at Sephora, you’ll enjoy...**
- ** The people.** You will be surrounded by some of the most talented leaders and teams - people you can be proud to work with.
- ** The learning.** We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
- ** The culture.** As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000 stores, are united by a common goal - to reimagine the future of beauty.

You can **unleash your creativity,** because we’ve got disruptive spirit. You can** learn and evolve,** because we empower you to be your best. You can **be yourself,** because you are what sets us apart. **_This,_** is the future of beauty. Reimagine your future, at Sephora.**

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in re

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