Media Lead

3 weeks ago

Canberra, Australia Adecco Full time

Utilize your experience in building media strategies and campaigns
- Work with the largest recruiting solution in Australia
- Join an award-winning marketing team

The Media Lead is responsible for supporting the strategic direction and placement of campaign, category and job specific advertising.

**Client Details**

DFR is on a mission to recruit the right people, in the right numbers, at the right time to support the ADF to build, sustain and maximise Defence capability.

Our people are our greatest asset. We recognise and respect our people's need to work in ways that support their careers, families and lifestyle. That's why we offer flexible working arrangements, learning pathways, additional leave entitlements and extensive corporate discounts across a variety of product and services. We want our people to be financially rewarded; to feel good and to go beyond what they thought possible at work.

Be you, and we'll be better together.

To find out more about our great employee benefits and what it's like to be part of the team, reach out to our friendly talent acquisition team.

**Description**

As the Media lead, you will be responsible for supporting the strategic direction of media & advertising campaigns. You will work closely with our Communications and Media Manager, Senior Media Officer and other Media Officers to deliver media campaigns and projects for the ADF.

Reporting to Communications and Media Manager, you will lead the development and effective implementation of media strategies across all media formats to target decision makers.

**You will**:

- Work on a range of initiatives and campaigns which utilise a wide variety of marketing channels including broadcast, traditional media, digital, social media, and recruitment media.
- Engage with a wide range of stakeholders at a high level and researching and developing media strategies
- Evaluate annual and quarterly advertising proposals to ensure effective ROI.
- Leading the media team, including strategy development, planning and budgeting
- Responsible for media strategy input across all brands and activities
- The Media Lead will manage the annual Complex Non Campaign media strategy, as well as a range of other projects and activations such as Content Integration.
- Assist the strategic delivery of the annual campaign media strategy, in support of the Communications and Media Manager.
- Responsible for monitoring and problem solving high level issues.
- Responsible for maintaining service delivery expectations of the Master Media Agency, as per contractual agreement
- Responsible for the coordination, contracts, procurement of media channel agreements and media partnerships
- Manage and monitor media expenditure, ensuring adequate funds are available for overarching and regional activity
- Develop and maintain strong relationships across internal and external stakeholders
- Ensure all media decisions are measurement focused and leverage available data sources

**Profile**

To be successful in this role, you will have 5+ years of previous experience working in a similar role and preferably have a Bachelors Degree in Marketing, Advertising or Communications.

**Your background will demonstrate**:

- Experience supervising a small team
- Exposure to procurement, creative and media approval processes.
- Sound knowledge of both online and print media tools and methods to support effective communications and engagement including writing for the web, usability, accessibility and social media.
- Strong organisational skills including multitasking, prioritising time management, working to deadlines and adapt to changing demands
- Advanced capability in liaising with a range of stakeholders
- Demonstrated ability in managing stakeholder relationships, with the ability to negotiate and influence.
- High level of accuracy and attention to detail.
- Strong analytical skills and ability to interpret data
- Ability to work independently and in a team environment.
- Strong communication skills both written and verbal.

**Job Offer**

If eligible, please attach your resume and a cover letter introducing yourself and telling us what attracted you to the position and value you believe you can add to this role.

Note: Your cover letter should be no longer than 800 words.

Applications are open to all qualified Australian citizens regardless of their background, identity, experiences and beliefs. Please connect with us at any time during the recruitment process for a confidential conversation if you require assistance to participate fully in our recruitment process.

DFR_MLC_168136831906327

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