SEO Specialist

3 weeks ago

North Sydney, Australia Nine Full time

Company Description

Nine. Australia’s Media Company.

Underpinned by our people, our strategic focus is on content, connections and growth.

Driven by our purpose - Australia belongs here - and guided by our values - walk the talk, turn over every stone, keep it human - we are the home of Australia’s most loved content and trusted brands across News, Sport, and Entertainment.

We lead the total television market in Australia through our key brands of Channel 9, Gem, Go, Rush and Life, and of course you can consume all our content, live or on-demand, on Australia’s leading free streaming platform, 9Now. We also own Stan, the market leading local subscription streaming service.

In our total audio business we are building talk radio for the next generation across 2GB, 3AW, 4BC and 6PR.

Nine is also an active participant in Australian consumer marketplaces through our majority shareholding in Domain and our ownership of Drive.

**Job Description**:
The SEO Specialist will report into the Head of Search, Digital and work closely with the Editorial teams within 9News, 9Honey, Wide World of Sports and 9Entertainment to increase referrals from all major search networks and emerging search technologies.

**Day to day responsibilities include**:

- Optimising on-page elements on a live site (e.g. headlines, content, metadata)
- Topic research, content gap analysis, plan and execute content strategy for events (Melbourne Cup, Married at First Sight, Grammys, etc) to increase organic traffic and rankings
- Running training programs for the Editorial teams on SEO best practices
- Daily/weekly/monthly reporting, analysis, troubleshooting, brainstorming solutions, presentations
- Ongoing research of emerging trends and technology in digital content delivery, staying on top of Google algorithm updates and latest news

**Qualifications**:
**What we would like to see on your resume**:

- Experience in researching keywords and user search behaviour that leads to insights for content creation, preferably in media/publishing
- Experience with website SEO in successfully developing and executing SEO campaigns; agency experience preferred, but not a must
- Experience with analytics tools such as Adobe Analytics, Google Search Console, Google Analytics, Moz, Screaming Frog, SEMrush
- Experience with Content Management Systems such as WordPress
- Proficiency with Google Sheets, Slides, Docs and Gmail highly desired
- Knowledge and understanding of HTML, Javascript, CSS
- Knowledge and understanding of paid traffic channels in Search, Display, Video, Apps, Social
- Excellent written and verbal communication skills
- Strong stakeholder management and time management skills
- Ability to work in a busy and dynamic work environment is a must

Additional Information
**Life at Nine**

Nine is a people business. Being part of the team means you’ll be in a culture that promotes creativity and innovation, diversity and inclusion, is open to feedback, rewards impact and ensures everyone is heard. Importantly, you'll receive the following:

- Career development and quality training
- Up to 16 weeks paid primary carer’s parental leave
- Discounts on lifestyle, entertainment, and leisure memberships, including health insurance, dental and gym
- Discounts on products and services with corporate partners

**Our Commitment to Diversity and Inclusion**:
**Disclaimer**:We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

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