SEO Specialist

3 weeks ago


North Sydney, Australia Kelly+Partners Full time

Clearly defined career progression strategies to help you reach your professional goals
- Learn industry leading best practices that have helped Kelly+Partners achieve 30% YOY growth
- Annual Rewards and Recogniton for top performers

Reporting to the Head of Marketing and Customer Experience and working within a multi-disciplinary marketing team, the SEO Specialist contributes to growth of the Kelly+Partners brand through planning, managing, and executing SEO strategies targeted at increasing organic search rankings, site traffic, lead generation and revenue growth.

**About Us**

Kelly+Partners Group (ASX:KPG) is one of Australia’s most progressive and fast growing financial services groups across accounting, wealth, finance and investing. Established in 2006 and growing at over 30% per annum, we are a certified Great Place to Work 4 years running, listed as one of the Best Workplaces for Women in Australia in 2023, winner of the Australian Business Awards for Employer of Choice 2022 and a B Corp company who operate with one clear mission: "to help our people, Private Business Owners and the communities we work in be better off.”

**This position will have responsibility for the following**:
Collaborate with the marketing team to plan and execute local and global SEO strategies targeted at increasing organic search rankings, site traffic, lead generation and revenue growth.
- Utilise SEO best practice to review, plan, build and manage our long-term SEO strategy for the overall Kelly+Partners brand and our local office locations.
- Conduct on-going keyword research, competitor analysis, backlink analysis to optimise website visibility, usability and improve overall digital marketing activity.
- Collaborate with our paid search, content, and web specialists to optimise all digital activity.
- Prepare monthly SEO reports highlighting our organic search performance, changes to key metrics and insights that might explain why these changes occurred.
- Be the voice of SEO in the business, who will not only advocate for SEO, but also educate those around you.

**To be successful in this role you will have the following skills and attributes**:
Who we’re looking for:

- 3+ years’ experience in an SEO-focused role.
- SEO, Digital Marketing, or similar certifications
- Experience working with popular SEO tools similar to, but limited to (Majestic SEO, SEMrush, AHREFs or others)
- Solid understanding of search and content marketing, YMYL and E-A-T principles
- Strong strategic, written, and verbal communication skills.
- Analytical, data-driven, and detail-oriented.
- You value an evidence-based approach over trends and hype.
- Experience in removing links and Google reconsideration requests.
- An interest in how AI tools can help you work better and faster on a personal and larger business scale.

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