Digital Marketing Manager
3 weeks ago
**Company**
Our client is a fast-growing B2B company providing IT and marketing solution services to their worldwide clients, who are also the top brands within their own industry.
We are looking for a dynamic, experienced, and versatile **Digital Marketing Manager** as part of the organization’s marketing team. You will be working closely with the marketing team from different time zones to implement marketing activities in overseas countries.
**Key Accountabilities**
As a Digital Marketing Manager, your key duties include but not limited to:
- Responsible for the onsite and remote management of the digital marketing team and introduce proper KPI system and execution for the team.
- Ability to expand channels and develop sales strategies to achieve the goals of the marketing team.
- The ability to analyze channel data, provide insights and suggestions on activity performance, and continuously optimize and improve channel conversion rates.
- Be responsible for setting up process and maintaining Google/FB/DSP ads accounts independently. Build and launch advertise campaigns. Launch variations of ads to determine best performing and continuous monitor results and improve ads. Plan, execute, and measure experiments and conversion tests.
- Evaluate analytics to ensure ROI goals are met for every campaign. Identify trends and insights to achieve maximum ROI in paid search campaigns.
- Collect competitive information and put forward constructive opinions on products and innovation schemes, Monitor and optimize campaign performance by clearly reporting results, trends, problems, and opportunities.
**Skills, knowledge, and experience**
- Minimum 3 years of experience in managing/working with Facebook or Google or DSP ads.
- Use analytics tools such as GA & Excel to generate project reports, analyze and provide improvements for new plans.
- Bachelor’s degree from an accredited university. Marketing certification is an added advantage.
- A proven track record of helping websites achieve rapid and sustained long-term growth.
- Experience in exploring and expanding new digital marketing channels.
- Experience in onsite or remote team management is a bonus.
- Strong verbal and written communication ability to deliver creative and innovative idea and plans/proposals.
**Job Types**: Full-time, Permanent
**Salary**: $100,000.00 - $160,000.00 per year
**Benefits**:
- Work from home
Schedule:
- Afternoon shift
- Evening shift
- Monday to Friday
Supplemental pay types:
- Annual bonus
Ability to commute/relocate:
- South Melbourne, VIC 3205: Reliably commute or planning to relocate before starting work (preferred)
Application Question(s):
- What is your current visa status in Australia?
- You will be working closely with the global team and worldwide clients, due to time zone differences, your working time may start in the afternoon and finish at night time, would you be comfortable coping with that?
**Experience**:
- Facebook/Google/DSP ads management: 3 years (preferred)
**Language**:
- Chinese (preferred)
Work Location: Hybrid remote in South Melbourne, VIC 3205
Application Deadline: 21/05/2023
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