Digital Marketing Analyst

5 months ago

Smithfield, Australia IdealCorp Pty Limited Full time

**Now Hiring - Digital Marketing Analyst**
- Generous Wage with Benefits
- Performance Bonus’
- Employee Profit Share scheme
- Safe and Innovative work environment
- Annual training budget for ongoing development
- Continuous Improvement Culture
- Long Term Career Opportunities

**Looking for applicants Sydney based**

IdealCorp is the market leader in geotechnical services and screw piling industry. The business is continually expanding its operations and geographical areas, and require new staff to compliment this growth. Our commitment to our staff is key to the long term success of the business and welcome new additions to the team in the same manner.

**The Role includes, but not limited to**:

- Analysing digital data to draw key recommendations around website optimization
- Conducting content audits to identify gaps and areas for improvement
- Developing and implementing link building strategies
- Analysing keywords and SEO techniques used by competitors
- Keeping up to date with the latest trends and best practices in online marketing and measurement
- Monitoring and evaluating search engine rankings and traffic
- Providing recommendations for content optimization
- Collaborating with other teams, such as marketing, sales, and product development
- Creating and maintaining digital marketing dashboards to track key metrics
- Assisting in the development and execution of digital marketing campaigns
- Utilizing web analytics tools to track campaign performance
- Conducting research to identify new opportunities for digital marketing campaigns
- Reporting on key performance indicators and presenting findings to stakeholders
- Assisting in the management of social media accounts and campaigns
- Identifying and implementing strategies for improving website traffic and user engagement
- Collaborating with designers to create engaging content for digital channels
- Testing and optimizing landing pages for maximum conversion rates
- Monitoring and analysing online advertising campaigns
- Providing insights and recommendations for improving overall digital marketing performance.

Our company is looking for a motivated and capable applicant for a full time Digital Marketing Analyst, who will be reporting to our General Manager. Full training will be provided by the company.

**Selection criteria but not limited to**:

- Proven experience as a Digital Marketing Analyst or in a similar role.
- In-depth knowledge of various digital marketing channels and best practices.
- Proficiency in web analytics tools such as Google Analytics, Google Search Console, or similar platforms.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent communication and interpersonal skills.
- Ability to work effectively in a team environment and collaborate with cross-functional teams.
- Demonstrated experience in developing and implementing digital marketing strategies.
- Strong attention to detail and the ability to manage multiple projects simultaneously.
- Creative thinking and problem-solving skills.
- Knowledge of A/B testing and data-driven decision-making.
- Proficiency in Microsoft Excel or other data analysis tools.
- Experience with paid advertising platforms such as Google Ads or Facebook Ads is a plus.
- Certification in Google Analytics or other relevant certifications is desirable.
- Ability to adapt to a fast-paced and dynamic work environment.
- Strong organizational skills and the ability to meet deadlines.
- A passion for staying up to date with the latest digital marketing trends and technologies.
- Experience in e-commerce or B2B marketing is a plus.
- A proactive and self-motivated attitude with a willingness to learn and grow in the field of digital marketing.

An immediate start is on offer, to join our expanding and friendly team while being rewarded with an Employee Profit Share scheme and career advancement.

Pay: From $80,000.00 per year

**Benefits**:

- Profit sharing

Work Authorisation:

- Australia (preferred)

Work Location: In person

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