Inca Influencer Marketing Coordinator

4 weeks ago

Sydney, Australia GroupM Nexus INCA Full time

**ABOUT GROUPM**

GroupM is the leading media investment management company globally, incorporating media agencies including MediaCom, Mindshare, Wavemaker, and Essence, as well as specialist business such as Xaxis, Finecast, Sightline, and INCA.

With 800 people across Brisbane, Sydney, Melbourne, and Adelaide, our primary purpose is to deliver unrivalled advantage to its clients, stakeholders, and people.

**ABOUT INCA**

INCA was established in 2018 in the UK and the success and rapid growth of the business unit prompted a push towards expanding globally, as an offering within GroupM Digital. Progress has been made and traction gained across all regions to date and driving the business forward across Australia is the focus for 2023.

**ROLE OUTLINE**

The INCA Coordinator is a foundation role, establishing operational excellence in a range of influencer practices. You are responsible for supporting day-to-day work that delivers effective campaigns, ensuring best-in-class consistent implementation, optimisation, and reporting.

You are highly analytical, have an acute attention to detail, and excited to work with market leading partners & technologies. Most importantly, you are passionate about deepening your knowledge of all aspects of the social and influencer industry.

Reporting to: INCA Executive.

**KEY RELATIONSHIPS**
- Collaborating closely with **internal teams**:

- Establishing strong relationships with relevant **talent management, creator and technology partners**:

- Foster deep trust and understanding with **agency client teams**:

- Contribute to great teamwork in your **immediate team**

**WHAT YOU SHOULD SPEND YOUR TIME DOING**

People - 15% of your time
- Positively contribute to daily or weekly team meetings, proactively managing any workload or delivery concerns
- Develop strong, trust-based relationships with your team, operating seamlessly together to deliver success for our clients
- Build strong communication skills across all facets of your work, and respond well to guidance & feedback from your manager and team

Product - 50% of your time
- Support the team in all aspects of campaign delivery, from influencer sourcing, setup & implementation to troubleshooting, optimisation, and pacing
- Establish foundational expertise in each of the major technologies that GroupM employs (Meta, TikTok, Pinterest, etc.), able to perform tasks autonomously and accurately across a diverse range of campaign outcomes
- Produce timely, accurate, and insightful reports across your client portfolio

Client - 10% of your time
- Establish an understanding of client challenges, objectives, and initiatives
- Join your manager in meetings with creators, talent managers, vendors, amongst others, to stay abreast of the latest opportunities for your clients
- Work collaboratively across all teams to maintain the highest levels of client service and satisfaction

Commercial - 25% of your time
- Deliver accurate and timely reconciliation of campaigns in line with best practice and with exceptional attention to detail
- Ensuring all financial and compliance processes are followed with 100% accuracy, including (where relevant) bookings, loadings, and resolving account queries
- Develop a high-level understanding of the different products and offerings across the business, their roles, and unique advantages

**WHAT MAKES A GREAT PERFORMANCE COORDINATOR**
- Attention to detail: you register little-to-no errors in your work, you perform tasks with care
- Organisation: you meet deadlines, handling expectations effectively ahead of time
- Team & collaboration: contribute to shared goals, supporting fellow employees
- Communication: responding to requests in a timely manner, with written & verbal communication that is consistent with our values and behaviours
- Analytical: confidently manage basic information for day-to-day tasks
- Flexibility: you adjust work practice and assignments based on feedback and priorities
- Proactivity/taking the initiative: show purposeful self-development, and a sense of urgency, motivation, and tenacity in achieving objectives
- Problem solving: confident in approaching problems, you break down issues to find underlying root cases

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