Customer Journey Consultant

7 months ago

Sydney, Australia Digital Alchemy Full time

**Customer Journey Consultant**

Digital Alchemy, A global Marketing Automation Services Provider, provides marketing services and technical support to local and global organizations. We have a network of 8 offices spanning Asia and the Americas. Our philosophy is based on the interaction of 3 transformations, 1. Our personal Transformation to learn and develop, 2. Transformation of the markets we operate in through our work, and 3. Transformation of the world that we live in through the development and support of sustainable enterprises that benefit under privileged communities and reduce the degradation of our environment.

Digital Alchemy is an inclusive and diverse employer, we do not discriminate on any basis including gender, ethnicity, religious background, sexuality and any other factors, we actively recruit for a strong and diverse workforce."

**About Role**
- Would you like to work with a top tier AAA Global brand?
- Are you looking for a role with meaningful impact in the way customers are nurtured and communicated too?
- Would you like a chance to pioneer your ideas and does the prospect of seeing its results excite you?

If so, we have a rare opportunity for you to put your skills and passion to work as we are looking for Customer Journey Consultants right now

This is a role where you’ll get to work with a top tier brand, analyse their current campaign library via a customer journey lens and enhance or redesign it You’ll get to ideate the complete customer journey from welcome - thanks for purchasing - all the way to surprising and delighting a customer with meaningful and impactful messages that have a byproduct of transforming a customer into high value brand advocates. Design the lifecycle, turn your campaign ideas from to reality then see and optimize the results Sound interesting? Check out the job description below and send through your resume for a chat with us.

We are looking for Consultants to guide clients and colleagues alike in the field of marketing, you will be able to see marketing opportunities and solve marketing problems where others cannot. You will lead and work with clients to formulate or optimize your client’s marketing lifecycle using an interdisciplinary marketing approach. You will be able to analyse in play existing marketing campaign libraries and calendars and transform them into customer first, goal orientated, demand generating, relationship building customer lifecycle journeys and campaigns.

The role will require someone with a strong understanding of database lifecycle marketing with experience in both above the line and below the marketing as well as an uncompromising passion for all things marketing and cross disciplines which bleed into marketing such as technology and psychology.

**Roles and Responsibilities and Key**
- Be able to evaluate businesses and business’ marketing requirements and needs and recommend marketing solutions with a customer centric mindset
- Influence and educate clients to make best practice decisions into campaign strategy and execution.
- An ability to move from high level marketing strategy to a granular tactical marketing lens with ease
- Work with clients to create a clients lifecycle strategy, lifecycle stages and objectives and map campaigns to each stage and then see it out to delivery. End to end tactical marketing campaign development from strategy and tactical campaign ideation, development, delivery, reporting and post-delivery optimization.
- Ability to work with data, brief campaign reports, draw insights and hypothesis from data to optimize and/or ideate campaigns
- Understand creative fundamentals and be able to advise on creative techniques for campaigns
- Understand multi-channel marketing and recommend on channel planning
- Aptitude in forensically analysing campaign performance and hypothesizing optimization fixes
- Optimize campaigns using data insights to create conversion rate optimization and a/b testing scenarios
- Ability to compile reports regarding campaign performance for executive management
- Stay up to date on latest marketing trends, technology and techniques
- Passionate about all things marketing especially above and below the line marketing, marketing technology, social media, content and inbound marketing

**Requirements**:

- Demonstrable passion for all things marketing
- Strong problem solving, critical and creative thinking
- Goal / outcome orientated
- Delivery and deadline focused
- Desire to be a key part of a high-performance team
- Strong background in database marketing, direct marketing and/or performance digital marketing
- Basic understanding of creative, specifically art direction and copywriting
- Multichannel marketing experience would be beneficial
- Basic understanding of technology or an Interest in technology, especially martech.

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