Digital Marketing Specialist

7 months ago

Sydney, Australia Device Technologies Australia Full time

**About us**

**Since 1992, Device Technologies has been dedicated to improving patients’ lives through leading edge technology and services, **supplying hospitals and healthcare professionals with high-calibre medical solutions from around the world. Over 30 years, Device Technologies has developed a reputation for the quality, dedicated service and ongoing support provided by our people. With HQ in Sydney, the company continues to grow, representing over 200 trusted brands, and employing over 1000 highly skilled staff located across Australia, New Zealand and Asia.

Geared towards optimal performance, our culture is built on empowering our people to achieve their goals, aligning with wider business objectives. We focus on productivity, continuous improvement, career development and leadership nurturing to foster a superior workforce.

**The opportunity**

A rare opportunity has opened for an experienced Digital Marketing Specialist or Lead to join the Device Technologies Marketing & Digital Group. This is an integral role in the expanding Digital team where you will contribute to the success of our digital transformation.

Your primary focus will be leading, owning, and being accountable for the multi-channel marketing function for the Device Technologies Group Websites, including our e-commerce website, Device Online.

**About you...**

At Device Technologies, we succeed through our commitment to four key values:
**Delivering Innovation** - We encourage and reward fresh ideas and are committed to supporting our people to make change.

**Seeking Collaboration** - We support each other in our combined mission to help others achieve their goals.

**Taking Ownership** - We believe in equipping our people to take responsibility and accountability in their roles and trust them to get the job done.

**Practising Good Business** - Our success is built on a mix of intuition and experience and we foster an environment where all voices are heard and nobody is afraid to make mistakes.

As the Digital Marketing Specialist, you will have considerable working knowledge and experience developing and implementing multi-channel marketing strategies and delivering high-quality campaigns for our company websites, including our e-commerce website, Device Online. You will bring your creative flair for campaign development and copywriting, a sense of ownership and accountability, a results-oriented approach and your willingness to share your sound digital marketing expertise with our high-performing team.

**Responsibilities & Experience**:

- Contribute to the development of the marketing strategy for all digital properties, with a large focus on our e-commerce website, Device Online.
- Lead, own and be accountable for the development and execution of multi-channel owned, earned, and paid marketing in alignment with the marketing strategy for digital properties, primarily Device Online. Channels include Group Websites, On-site, EDM, Social, Industry Publications, Search, Retargeting, Conferences, and Internal Teams.
- Lead, own and be accountable for the development, execution, and optimisation of marketing automation for all Digital Properties.
- Work closely with the Digital team to maximise awareness, acquisition, conversion, retention, and advocacy of customers for our digital properties.
- Understand, and develop marketing activities to support key e-commerce metrics; including Sessions, CRO, AOV, CLV, CAC, RCR, Cart Abandonment, Bounce Rate, NPS, CTR, Products sold.
- Work with and manage Business Unit stakeholder relationships to optimise digital channel activity including product and brand launches, promotions, and customer engagement.
- Develop innovative and creative campaigns for all digital properties to drive brand and commercial value.
- Set goals for digital properties campaigns and automation, including KPI tracking and benchmark development.
- Periodical and ad-hoc reporting of all marketing activities for our digital properties. Developing and presenting performance and actionable insights to internal senior stakeholders.
- Analyse and research customer data and behaviour and convert learnings into marketing tactics to support the marketing strategy.
- Immersive Business Unit stakeholder management to maximise internal engagement and usage of digital properties.
- Use enterprise-level platforms (Hubspot, SAP-Hybris, GA, LinkedIn, Wrike, HotJar) to deliver marketing campaigns, performance reporting, insights, and recommendations for optimisation.
- Develop an understanding of the customer experience on a gated website and work cross-functionally with internal teams to execute initiatives to improve customer experience.
- Research and share digital best-practice to identify opportunities for improvement.

**Interested?**

At Device Technologies we are motivated by the opportunity our equipment provides to change people’s lives. We have a clear vision to ensure all our people feel valued and respected, can

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