Internal Digital Marketing Specialist

We have a fabulous opportunity available for someone interested joining our Digital team based in Somerton / Dandenong victoria office.

Reporting to the Head of Digital/Customer Experience, you will be responsible for the accountabilities highlighted below.

Your key areas of accountability will include:

- Design business programmatic approach for each marketing unit based on Brand and Product focus
- Ability to constantly watch and bid for the right spots for programmatic media to run various digital marketing campaigns all year long
- Innovative ideas to support marketing strategies with creation of paid social advertising campaigns across Facebook, Instagram, LinkedIn and emerging platforms
- Consulting with marketing teams to create/manage paid search campaigns across Google Adwords
- Contribute to digital marketing strategies with past experience with designs and implementing automated marketing sequences and workflows to support paid media campaigns
- Championing the development of new Paid Media tactics & initiatives
- Execute bid and buy strategies across mobile, video, display and social adhering to performance and pricing guidelines
- Previous SEO/SEM experience with an analytical focus
- To be successful in this role your technical knowledge will include:

- Minimum 1-3 years’ agency experience (preferred) with technical delivery & fulfilment of Google Ads and Social Media Advertising
- Ideally, you will have experience and executed digital marketing strategies for key brands as well as advising on the best media strategy and fulfilling campaign implementation. Marketing/Digital professional qualifications will be advantageous.
- 12+ months experience in media (programmatic preferred). Strong background in programmatic media buying and how end to end paid search advertising works
- Experience using Google Ads, Google Analytics and Facebook Ad Manager
- Experience creating and optimizing campaigns with DSPs
- Passionate and holds strong knowledge of SEO/SEM functions

**Job Types**: Full-time, Part-time
Part-time hours: 38 per week

**Salary**: $50,000.00 - $55,000.00 per year

Schedule:

- 8 hour shift

Supplemental pay types:

- Performance bonus

**Experience**:

- Adobe Photoshop: 5 years (required)

Work Location: One location