Lifecycle Manager
2 weeks ago
Very competitive salary + additional benefits
- Influence new digital experience strategies
- Immediate/start date available
We’re on the lookout for a
**Lifecycle Manager** for a leading charity in Brisbane
You’ll be responsible for:
**Supporter Experience & Lifecycle Strategy**
- Plan and execute the supporter experience strategy.
- Partner with the internal team, to map the current journey to identify pain points and opportunities to enhance the experience.
- Partner with the Marketing & Communications team to define content needs to support and enable the experience and lifecycle strategy.
**Experience Development & Implementation**
- Identify, define and develop lifecycle strategies
- Partner with Marketing & Communications (content & marketing automation) as well as the Data & Analytics
- Partner with Marketing Automation and Data & Analytics teams to develop campaign reporting, UX tracking, and to monitor performance of experiences and journeys. Use insights to enhance and optimise the experience.
**Measurement & Insights generation**
- Support the development of frameworks to effectively measure the overall experience.
- Partner with web/data team to develop UX tracking plan
- Develop and embed mechanisms to capture key insights to measure and quantify user experience improvements (e.g., NPS surveys for key interactions).
- Utilise performance data and insight to drive strategy evolution and to optimise individual journeys and experiences.
- Improvement in community experience (as measured by surveys and reporting framework etc).
- Establish a robust reporting framework to measure campaign analytics.
**About you**:
- Tertiary degree qualified in commerce, marketing or digital
- 3+ years’ experience in customer experience and/or lifecycle marketing roles
- Strong working knowledge of customer journey mapping
- Strong knowledge of UX principles
- Demonstrable ability to work cross-functionally, partner with other teams to drive and deliver key outcomes.
**What’s in it for you?**
- A competitive salary + additional benefits
- Work in a genuinely caring and friendly culture
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