SEO Manager

2 months ago

Darlinghurst, Australia WooliesX Full time

**SEO Manager - Permanent
- Amazing newly created role within the business due to growth in the team
- Incredible opportunity to make an impact and see the changes you implement quickly
- Flexible and supportive team culture where you collaborate with talented and forward thinking team members Surry Hills (Sydney) based with flexible and remote working arrangements

WooliesX is part of the Woolworths Group. We’re an innovation business that brings together the brightest minds in e-commerce, technology, media and data to transform the way people live and shop. We’re here to create better everyday experiences for our customers. We’re focused on creating a better tomorrow, in the big picture, and the fine detail. In moments big and small.

With an industry leading loyalty offering and a customer-first mindset, we are passionate about market disruption and transformational growth. Our agile teams are empowered to innovate and deliver an awesome experience for our customers - no matter whether they choose to shop in-store, or online.

We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. As a team we continually seek ways to pair, collaborate, support and learn from each other

**What you’ll do**
As the SEO Manager you will play a crucial role in enhancing our online visibility, driving organic traffic, and optimising our digital assets for search engines. Your expertise in search engine optimisation will be pivotal in strengthening our brand's online presence and contributing to the overall success of Woolworths in the competitive digital landscape.

You will bring analytical and data expertise to help create and deliver the SEO strategy for brands within the group. With a strong focus on ecommerce and omni-channel strategies, you will focus on tangible business outcomes (sales).

This role is hands-on and involves key stakeholder management. You will be able to complete a wide range of activities requiring technical understanding, clear communication, excellent organisational skills.

Driving excellence by managing efficient and transparent processes to ensure quality at scale across multiple platforms. You will work well under pressure, enabling efficient running of campaigns & initiatives.

You will also:

- Partner closely with the Search, Analytics, Experience & Solutions teams to provide thought leadership and be a SME as to the needs of the business and meet commercial and member engagement KPIs.
- You will also work closely with our agency partners and vendors such as Google, Tealium & Adobe.
- Optimise on-page elements, including meta titles, descriptions, headings, and content, to improve search rankings and user engagement.
- Perform regular technical SEO audits to identify and address website performance issues, crawl errors, and technical glitches.
- Collaborate closely with content creators and designers to ensure all digital assets are optimised for search engines, while maintaining a strong focus on delivering a seamless user experience.
- Continually optimise and improve campaign response, ROI, channel utilisation and customer relevance. Instigate test and learn programs to trial best practise and leading edge campaigns and tactics to drive conversion.

**What you’ll bring**
Coming from a background in digital technologies, you will demonstrate business acumen, excellent communication and technical know-how that will help drive success. You’re as comfortable facilitating sessions with stakeholders as you are with breaking down bugs and getting into the technical nitty gritty with the team.

Your ability to zoom in on the data and details while maintaining a broad view of the bigger picture is critical. Most importantly, you should possess the strategy and skills to take an idea from inception to delivery.

You will also have:

- Bachelor's degree in Marketing, Business, or a related field.
- Deep understanding of search engine algorithms, ranking factors, and SEO best practices.
- Familiarity with SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, etc.
- Proficiency in analyzing website data and extracting actionable insights.
- Excellent written and verbal communication skills, with the ability to convey complex SEO concepts clearly to non-technical stakeholders. Knowledge of HTML, CSS, and JavaScript as they pertain to SEO is advantageous.

**What you’ll experience**
Our Team Members are at the heart of everything we do and we’re always looking for ways to support your career journey and reward great work:

- A progressive and flexible ‘work from anywhere’ policy that gives you more control over your work, life and wellbeing
- Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work
- As a leader in a crucial

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