Performance Manager

3 weeks ago

Sydney, Australia Fulcrum Full time

Slingshot are the creative media agency that propels brands and people further, faster.

We champion effective creative, to ensure a brand’s message and media are working as hard as they can.

We call this Unconventional Intelligence, or UI. A methodology that starts where others stop.

With his accurate slingshot, David used UI to beat Goliath. By combining his fresh perspective and his expertise, the challenger beat the giant.

Like David, we connect the unconnected to identify new, creative opportunities for growth, for brands and people. This has made Slingshot one of the Top 20 Best Places to Work for three consecutive years (WRK+ 2021, 2022, 2023).

Underpinning our mission and positioning are our values:
**Position Summary & Performance Indicators**

The Performance Manager is our Paid Search and Social expert who leads the delivery of media campaigns for clients including BlueScope Steel, Hamilton the Musical, Krispy Kreme, Four Pillars Gin and Daikin, among others.

With a passion for trading, the Performance Manager inputs into paid search and social

strategy, media planning and implementation. They are responsible for set up and

management of paid search and social campaigns, including optimisations, analytics and reporting across all key platforms, namely Google, Bing and Meta. They are also responsible for supporting and upskilling junior members of the Performance team along with the wider agency.

The Performance Manager reports to the Performance Director.

The Performance Manager will be across the offline and programmatic aspects of campaigns to ensure true integration of media and to help deliver the overall campaign KPIs.

**Performance Indicator**

**Paid Search and Social Media Platform Expert**
- The Paid Search and Social media champion.
- The Agency expert when it comes to Paid Search and Social Planning and Buying - Google & Bing, SA360, Meta Ads Manager, TikTok etc
- Google and Meta Blueprint certified and other available certifications.

**Client Service and Management**
- Work collaboratively with the Client Partner teams to develop and manage client communications across the full Paid Search and Social process.
- Identify and articulate core KPIs and the role for activity to clients.
- Meaningfully contribute to client meetings and WIPs
- Meet client needs promptly and with high quality

**Paid Search and Social planning**
- Provide informed consulting on Paid Search and Social media and marketing to clients.
- A proactive and test and learn mentality on all projects.

**Paid Search and Social strategy**
- Support Strategy and Client Partner teams with data-driven Paid Search and Social media strategies to achieve brand and commercial KPIs, including but not limited to platform and category audits, and audience segment research.

**Campaign Management**
- Campaigns delivered on time and in full, achieving set KPIs.
- Campaigns tracked daily on relevant platforms including reviewing accuracy of data in client dashboards (e.g. Domo)
- Understanding and implementation of conversion tracking activity in Social, DCM and SA360 as required.
- Provide timely, succinct, and accurate analysis and reports for all campaigns.
- Provide insightful optimisations, learnings and recommendations covering, but not limited to, targeting and creative formats to deliver efficient and effective campaigns.

**Contribute to the Agency**
- Keep the Agency abreast of updates, innovations and opportunities across Paid Search and Social platforms.
- Contribute to brainstorms and the general ‘thinking’ of the agency. Slingshot is a creative media agency, and creative ideas are the oxygen we live on. It is everyone’s job to add to our craft and agency output.
- Supporting everyone around you. You don’t have to be an expert in the other agency disciplines to pitch in and help others. So, stay sharp.
- Developing yourself. We will work hard on developing you but there is a role for you to play to learn and grow as a member of the Slingshot team

**Administration**
- Ensure accurate investment in line with approved budgets
- Ensure invoicing and reconciliation processes are executed accurately and in a timely manner.

**Media Relationships and Knowledge**
- Maintain strong relationships with key and emerging digital media and technology providers, ensuring Slingshot is across all relevant options for our Clients, and hold a clear POV on the best solutions.
- Ensure that new technologies, channels, formats are scoped and tested.

**Competency**

**Knowledge and Experience**:

- Strong attention to detail and project management skills.
- Excellent written and verbal communication and presentation skills.
- In-depth understanding of the Paid Search and Social landscape including Google, Google Trends, Google Ads, Bing, SA360, Meta Ads Manager, Facebook, Instagram, TikTok, YouTube, Bloggers, Influencers, Snapchat etc.
- Minimum 3-years’ experience managing Paid Search and Social campaigns.
- Enthusias

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