Marketing Communications Manager

2 weeks ago

Sydney, Australia Great Southern Bank Full time

**About the role**

You’ll be a founding member of the newly established Small Business Banking division, a strategic initiative as a part of Great Southern Bank’s growth strategy. We’re on a missing to bring a digital-first business banking offering to market, initially focused on Nano and Micro Small and Medium-sized Enterprises (SMEs).

As the Marketing & Communications Manager, Small Business Banking you will manage go-to-market launch deliverables and lead acquisition and lifecycle marketing, working with key internal stakeholders and external vendors to deliver.

**Key responsibilities**
- Manage launch deliverables with key internal and external stakeholders while maintaining go-to-market schedules.
- Deliver acquisition marketing strategy, execution, and optimisation through direct (digital media & affiliates) and partner channels (broker & other distribution partnerships) in collaboration with key internal stakeholders and media agency partners.
- Manage end-to-end campaign delivery from conception to execution to drive strong return on investment and efficient cost of acquisition.
- Manage and oversee the development of communications content in a range of formats (including web pages, videos, animations, social media posts, display banners, sales presentations, documents, and more) to support campaign and partnerships activity.
- Work with Data & Insights to develop dashboards and reports to track and communicate performance on a regular basis.

**What we’re looking for**
- 5-7 plus years of marketing experience in fintech or banking (business fintech or banking experience preferred).
- Demonstrated strategic & tactical thinking with proven implementation of successful acquisition and lifecycle marketing strategies.
- Strong relationship management skills, negotiation skills, and verbal and written communication skills.
- Understanding of building end to end digital funnel reporting and on-going management, and continual process and procedure improvements.
- High attention to detail and demonstrated numerical / financial skills.
- Ability to multi-task and strong creative skills and ability.
- Business/Marketing degree or similar tertiary level qualification.

***What’s in it for you?**

We want you to make an impact. You will be part of a growing and innovative organisation, with the ability to influence the people, culture, and practices of Great Southern Bank - keeping us at the top of our game.

You will be able to make a bigger difference with us While we might be a bit smaller than the majors, your circle of influence is infinitely greater. You will see the immediate results of your work, be recognised for your achievements, and be provided with the support you need to help balance your career.

We believe that investing in our people is central to upholding our great culture. To help you be at your best, we provide a collaborative, flexible and supportive working environment that helps you balance career, family, health and the things you love doing. We have a variety of employee benefits that you can access from discounted financial and insurance products, a variety of leave options, and benefits and incentives covering, health, wellness, and lifestyle options. Read more about these exciting benefits on our careers site
- At Great Southern Bank, we’re committed to building a strong, inclusive and diverse workplace, where people feel a sense of belonging, are valued, connected and respected. We value diverse backgrounds, cultures, abilities, ideas and experiences; recognising the benefits they bring to our work, our communities and the way we help our customers. We support and promote an inclusive culture through flexible ways of working, collaboration, fair and equitably decision making that empowers our people to be at their best every day._
- #LI-Hybrid_

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