Marketing Specialist

2 weeks ago

Rowville, Australia GPC Asia Pacific Full time

**The Opportunity**:
With 100 years operational experience, and over 6000 employees GPC Asia Pacific is the largest automotive aftermarket parts supplier in Australia and New Zealand, supported by Genuine Parts Company in North America. GPC Asia Pacific is the parent company to brands such as Repco, NAPA, McLeod Accessories and AMX, amongst others.

**About the role**:
Reporting to the Marketing Brand Manager, Repco Australia, the Marketing Specialist (Social Media Organic) role provides social media support for Repco with a trans-Tasman approach that covers the Australian and New Zealand regions.

The Social Media Specialist will be a self-motivated and details-oriented creative with a flair for Social Media.

You will manage organic social media channels, plan content calendars, look after the everyday community management (moderating and responding to comments), content development, scheduling/posting, reporting and competitor analysis. You will be tasked with creating engaging content from both existing campaigns and marketing activity, as well as bespoke product or enthusiast content, growing online audiences, and driving results through organic digital marketing solutions. You will also draft reports, work cross-functionally and collaborate with the broader marketing and merchandise teams.

**Duties and responsibilities include**:

- Gatekeeper and curator of their social media community across all platforms
- Develop, manage, and execute advertising plans and business initiatives within the social media content pillars
- Content creation - shooting, editing, executing.
- Mange the visual content for various social media platforms including, Instagram, Facebook, TikTok, LinkedIn, YouTube.
- Implement regular performance reviews across content, audience, social tools, and competitors and strategically update plans based on key learnings
- Weekly/ Monthly reporting on our social media platforms to the business
- Deliver ad-hoc reports as necessary for special projects, campaigns as needed across social channels
- Project management
- Marketing P&L quota realisation
- Manage PO register
- Prepare reports
- Plan and manage meetings, events, and activations

**Duties Marketing**:

- Manage events
- Competitor analysis
- Internal projects
- Social media management
- Social media content creation
- Manage schedules
- SLAs for agencies/vendors
- Manage and produce campaign assets
- Media production

**Role Requirements**:

- 3-5 years generalist or specialist Marketing
- Brand compliance
- Social media platform management
- Social media content development
- Manage schedules
- Website integration
- Excellent writing, communication, and presentation skills
- Asset & multimedia production
- Vendor/agency management
- Microsoft Office (all)

**Some of the reasons we love working at GPC**:

- Part of a global organisation
- Successful, stable, growing business
- Support iconic and emerging Australian brands: Repco, NAPA, AMX, Sparesbox and more
- Attractive product discounts across all GPC AP businesses
- Strong rewards & recognition programs
- Access to GPC's exciting employee platform MOVE, unlocking amazing discounts at top retailers, business announcements, e-cards and our employee recognition program, plus so much more
- A supportive team environment, where we work with supremely talented people
- Employee Assistance Program for team members and their families
- Strong values-based foundations
- Innovation and forward moving are a reality

**Thank you for your interest in becoming part of GPC Asia Pacific.

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