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Lifecycle Marketing Manager

4 months ago

Sydney, Australia TPG Telecom Full time

Exciting time to join a top 100 ASX listed business with big goals
- Hybrid working arrangement, mix of working from home and the office
- Awesome company culture and benefits

We’ve only just begun, but what a beginning. In a once in a generation moment, we’ve brought together powerful brands to create one united force. TPG Telecom has a powerhouse of brands which include Vodafone, TPG, iiNet, Internode, Lebara, AAPT and felix. The latest technology and brave thinking let us connect our people and communities. You could play a role in that. A big one. We invite you to bring your boldness and stand out. You are empowered. Opportunities are plenty for those ready to accept the challenge.

**This opportunity**

The Performance Manager is a pivotal role in the Customer Lifecycle Management team, responsible for identifying key opportunities and insights to help drive the design and development of data driven strategies to retain the customers across several brands. This function is accountable for reducing churn across the customer lifecycle, protecting revenue and growing customer lifetime value.

**Responsibilities**
- Daily monitoring of Mobile churn, track market conditions and recognise patterns that can influence disconnections
- Use data analysis and segmentation techniques to identify trends and opportunities and to understand customer behaviour and identify key drivers of churn
- Monitor and report on retention metrics and health of the customer base to evaluate the effectiveness of retention strategies. Use data visualization tools to present insights and recommendations to key stakeholders
- Lead budgeting and forecasting initiatives to support initiatives, projects and yearly budgeting processes
- Strong collaboration and alignment with the next best action lead, product, finance and channels to prioritise the approval, arbitration and presentation of retention programs to customers at risk
- Monitor and evaluate the performance of the propensity models, campaigns and request adjustments as needed to improve their effectiveness

**Knowledge and experience**
- Strong background in data-driven marketing with demonstrated record of extracting meaningful data and using insights to support decisions to improve customer retention
- Experience working in customer marketing, customer value management or planning within consulting firms or telecommunications, financial services, or retail industry
- Experience working with propensity models and data science in a marketing or customer retention role
- Strong SQL, data analysis, data visualization and presentation skills to effectively communicate insights and recommendations to key stakeholders
- Strong commercial acumen with proven track record of end-to-end campaign management delivering incremental retention and positive commercial results
- Experience working with the Agile, Jira and Confluence will be a plu

**Benefits and perks**
- Flexible hybrid way of working (work from home and office)
- ‘Stay Connected Mobile’ - Access to a free mobile plan
- ‘Stay Connected NBN’ - Access to a free NBN 100 plan
- ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year
- Access to TPG Learning Hub platform and internal development opportunities
- Access to Corporate Partner Discounts

**We are a 2024 Circle Back Initiative Employer - we commit to respond to every applicant.**

Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes.

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