Customer Marketing Advanced Analytics Manager

3 weeks ago

Sydney, Australia Westpac Full time

Hybrid work from home and office
- Deliver best in market measurement and drive data-driven decision making Join an Established & Supportive Team

**How will I help?**

As a Manager within the Advanced Analytics team, you will be responsible for the development and execution of advanced statistical models to assess marketing impact, optimise channel investment mix and produce forecasts. This role requires a blend of technical expertise and business acumen to deliver data-driven insights and recommendations that drive growth and profitability for the organization across the customer life cycle.
- Key Responsibilities Include: _
- Collaborate with cross-functional teams, including marketing, sales, product, and finance, to deliver best in market measurement and drive data-driven decision making.
- Experimentation, measurement & modelling to understand the commercial benefit from owned, earned & paid media channels.
- Implement sophisticated attribution techniques such as Markov chain, game theory, or other statistical methods of allocation.
- Build and manage mixed-marketing models across different products estimate return on investment (ROI), optimise media budget allocation and creating scenario projections.
- Support the development of ML measurement and experimentation strategies, predictive models, and segmentation techniques.
- Delivery of accurate and actionable insights, KPIs, and dashboards to inform marketing campaign effectiveness, customer behaviour, and ROI.

**What’s in it for me?**

At Westpac, we're going through significant changes, and this is an exciting opportunity to work closely with us through the next phase of transformation. You'll play an important part in driving the future of a business that has been around for over 200 years and in return, we'll support you in the development of your career. With continuous opportunities to learn and grow in an inclusive environment backed by a fantastic team of passionate and knowledgeable people, you'll be empowered to thrive with us.

Whatever shape your family takes, we offer generous paid and unpaid parental leave for your nominated primary and support carers. This includes leave to organise adoptions, surrogacy, and foster care arrangements. And we continue to pay your super contributions while you take all the time you need to get your new family settled.

**What do I need?**
- Bachelor’s degree in science, economics, engineering, or a related STEM discipline.
- Master's degree preferred.
- A minimum of 5 years of experience in analytics, preferably within the financial services or marketing analytics domain.
- Proven track record of developing and implementing advanced analytics strategies that drive business growth and customer engagement.
- Strong expertise in statistical modelling, machine learning, data mining, and data visualization tools and techniques.
- Strong communication and presentation skills, with the ability to translate complex analytical concepts into actionable insights for non-technical stakeholders.

**What is it like to work there?**

We aim to provide one big, supportive team to help us reach our vision to become one of the world’s great service companies. As an equal opportunity employer, we’re proud to have created a culture and work environment that values diversity and flexibility - and champions inclusion.

**How do I Apply?**

**Do you need reasonable adjustments during the recruitment process?

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