Social Media Coordinator

6 months ago

Brisbane, Australia Beginning Boutique Full time

Throwback to the year 2008, way back when online shopping wasn’t even a thing (can you believe that?) Our CEO extraordinaire Sarah dreamed of creating an online community that loved getting packages delivered for the weekend and experiencing exceptional customer service at their fingertips. After a 21st birthday trip to Paris, Sarah returned with an idea to do just that 15 years later, Beginning Boutique is the go-to online destination for all your weekend event needs That’s right - if you’ve got a ticket to it, we’ve got an outfit for it
Based in Brisbane, Australia, we’re looking for excellent people to join our expanding team. We love people who love what they do, push boundaries and strive for personal excellence. If this sounds appealing, then hey, hello, we’d totally love to meet you.

Overview:
Your role is to build the Beginning Boutique community on multiple social media channels. You will drive not only social community but strive to find ways to continue to get people looking at, viewing, buying and loving our product. You will assist with a variety of different channels and prioritise and create content for each channel accordingly. You will actively seek out opportunities to explore new channels or new features of channels. You will help execute strategies and drive key KPIs on each channel as part of your everyday role.

**Responsibilities**:

- Plan, capture, and prepare content across all social platforms
- Film face to camera content to be used across our social platforms
- Work with the wider marketing team to create monthly content plans for each channel, scheduling and execution of posts
- Create social media graphics using Canva or InDesign.
- Content curation including copy writing, ensuring all captions are in line with brand guidelines and tone of voice
- React to deliveries, popular culture and changes in launches daily with post schedule.
- Monitor social channels for customer feedback and distribute accordingly
- Work closely with the paid team to identify the best organic content for paid support
- Assist on shoots and at events capturing engaging content for socials.
- Understand ROI and reports on social media strengths and weaknesses using Google Analytics and social-specific metrics, and gathers actionable insights from this data weekly and monthly.
- Generate competitor analysis for the wider team and relay updates on new social media trends, algorithm changes and anything new across Socials.
- Have a high understanding of both fashion and social trends across Australia and key international markets

Requirements:
To be successful in this role you will need to have the following
- Marketing degree, or similar
- Content creation, planning and management across social channels
- Intermediate excel skills
- Intermediate graphic design skills - Canva or InDesign
- Intermediate video editing skills - Premier Pro preferred
- Ability to find the ‘thumb stopping’ content
- Ability to report and analyse data and provide actionable insights from that data
- Great copywriting skills and communication skills with attention to detail
- Excellent communication and collaboration skills
- 2 Years experience in a Social Media role previously, ideally in fashion
- An in-depth understanding of who our customer is and what they love
- Understanding of social media platforms, systems and content
- Understanding of paid channels and how they impact organic social

**Benefits**:

- Flexible working arrangements available
- Excellent employee discounts on clothing

**Excellent workplace culture**:

- Regular team events
- Work a team that loves what they do
- Work with like-minded people who are passionate and experienced in their fields

**We care about you**:

- Training and development focus for staff
- A culture that supports on your health and wellbeing

**We care about the future**:

- We donate 1% of proceeds to our charity partners through our BB Better initiative
- We have a sustainability and ethical targets
- We work with charities year-round

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