Digital Marketing Specialist

4 weeks ago

Mitcham, Australia The Search Firm Pty Ltd Full time

Flexible WFH / remote options / Eastern Suburbs Located
- Support B2B & B2C customer journey & Campaign Implementation

A once in a blue moon opportunity has become available for an elite, creative and customer centric Digital Marketing Specialist to join a thriving team of highly dedicated marketers to drive / implement the digital marketing strategy and develop a seamless customer journey across both B2B and B2C customer segments.

The Organisation:
Founded in 2009 by two veterans of education and business, this education based hub quickly grew as the go-to practical training and outcome-focused learning journey resonated with adult students.

Responding to the market, this organisation pivoted from in-person training to fully online offerings, extending their courses across Australia. Now considered as one of the leading online education institutes offering an array of adult based courses ranging from qualifications in Marketing, Logistics, Business Management, HR etc.. This organisation has a dedicated team of 8 marketers who describe themselves as idea innovators who love thinking outside the box, and thrive in developing creative digital campaigns to deliver a more engaged, solutions driven, customer journey.

The Role:
The Digital Marketing Specialist is a strategic member of the Marketing team;
you will work closely with the Marketing Team Lead to manage end-to-end

projects to drive the strategy forward across inbound demand generation,

content marketing and the customer experience.

Primary responsibilities include:

- Supporting customer journey and campaign implementation
- Delivering marketing projects and initiatives to align with strategic goals
- Reporting on the success of digital projects and initiatives
- Market research, concept development and project scoping

A defining role in supporting the customer journey and digital campaign

implementation, you will have a keen eye for detail, a creative flair and the ability to take ownership of various key projects at any given time.

Key Responsibilities Include:

- Support all aspects of marketing collateral. These include but not limited to updates, creations, website and content management, marketing automation and print campaigns.
- Design and implement customer journeys with consistent messaging at all touchpoints
- Brief in or produce content as required, ensuring all imagery and content created or briefed fits with the organisations branding and style guide
- As required, provide support for student engagement strategies, including content creation and campaign implementation and management
- Provide support for inbound and branding strategies, including content creation and campaign implementation and management
- Delivering marketing projects and initiatives
- Manage and implement campaigns and projects from end to end, ensuring they’re tailored to relevant personas, meet requirements, are delivered to a high standard and have goals and metrics to measure against
- Stakeholder management to ensure projects are scoped, resourced and communicated across different departments
- Reporting on success of projects and initiatives, by providing monthly campaign reports on project KPI's designed during planning phases.
- Market research, concept development. Gather internal and external market research to contribute to the marketing team’s key objectives and goal
- Assist with planning and conducting events, social activities for employees as required, this includes participating in the social committee.

Key Requirements:

- Min. 2 years communications/ digital marketing experience with exposure to a variety of marketing functions
- Demonstrated experience with implementing tactics to meet set performance targets (e.g. sessions, conversion rate)
- The ability to take ownership and work on several different projects at any one time with interdepartmental functions to deliver at key milestones
- The capacity and confidence to work independently, knowing when to ask questions and reach out for support
- Reporting and analysis skills to measure and present results of campaigns and initiatives
- General understanding of UX and CX best practices
- CMS experience (Wordpress preferred)
- Working Google Analytics knowledge
- Meticulous attention to detail
- Experience with both B2B and B2C customer segments
- Excellent communication skills - written and oral
- Copywriting skills in a range of formats (long-from, social, ads etc)
- Technical capabilities, including HTML/CSS, Zapier etc.
- Tertiary qualification or demonstrable learning in Marketing or Communications

This is an extremely exciting opportunity to work with an awesome bunch of humans You will be encouraged to think outside the box, and work creatively as a marketing team.

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