Marketing Coordinator
4 weeks ago
**Are you passionate for traditional (offline) Marketing?**
**Are you an expert in Loyalty Rewards Program; Scent Marketing; Direct mail & Print Ads?**
**Would you like to work in the heart of the city?**
**Rare opportunity in our head office Join Our Valiram Team as a dynamic Marketing Coordinator.**
You will be representing one of the most iconic brands
Since 1990, **Bath and Body Works **has been creating scents that bring smiles to people's faces. We believe in making the search for that perfect something special a happy and memorable experience. To deliver on our promises to our customers, we're seeking an exceptional **Marketing Coordinator**. And that's where YOU come in
As the **Marketing Coordinator**, you'll have a range of responsibilities, including:
**MARKETING & ADMINISTRATIVE**
- To handle PR with Key Opinion Leaders (KOLs) for special campaigns on promotions, seedings for new product launch, seasonal gifts, sponsorship for any shows or events invitation
- To build and maintain good relationship with media for press releases, events, and brand articles for product launches
*To support any marketing related activities such as PR seedings, promotions, partnerships, events planning including preparing guests list, send out invitations and RSVP list
*To conduct market research on competitors in terms of events, seedings, marketing strategy and retail activities as well as e-commerce to plan and infuse in our strategy
*To build and maintain good rapport with mall managements for special requests, mall websites, events, pop-up stores, A&P, in-mall ads, social media and digital promotions
*To share out special promotions with third-party sites and to explore more platforms for free and paid comms for more coverage and brand awareness.
*To liaise with supplier for in-store signages orders and deliveries and to ensure all orders arrive in time for promotions
*Responsible on social content creations and website editorial.
*To communicate with digital department for any requests on artworks and A&P for social media, social assets and in-mall advertisements.
*To communicate with store teams for marketing write-offs or when bringing KOLs/influencers to the store for promotions and brand shoutouts.
*To liaise with Finance/Account department for all marketing payments on suppliers, events, malls and to liaise with Inventory/Merchandising department for marketing write-offs
*To provide promo results, footfalls, net sales and all crucial information needed on the promotion performance to plan better strategies ahead
*To prepare Expense Tracker (due every 7th) and Post Event Reports (due a week after events)
*100% ownership on PO creation and invoicing.
**MARKETING BUDGET MONITORING**
Tracking of marketing spending
**OTHERS**
Be up to date on competition for all brands in Valiram.
Be sensitive on retail activity in the markets (public holidays, retailer activity)
To assist in reports for other markets (as and when need arises)
- **Personal Development**_
Always maintain competent knowledge in areas of duty.
**Salary**: $65,000.00 - $75,000.00 per year
**Benefits**:
- Employee discount
- Professional development assistance
- Referral program
Schedule:
- Monday to Friday
Work Location: In person
Application Deadline: 22/12/2023
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