Loyalty Specialist

Company Description

**Discover your next career adventure with Dans**

With over 260 stores and 6500+ team members we’re on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you’re someone with a passion for drinks and a thirst for knowledge, there’s always something ahead for you here.

**Job Description**:

- **
Be uniquely you, come as you are**:

- ** We currently have two opportunities available.**:

- ** 1x 6 Month and 1x 12 Month fixed term positions available**

As the** **My Dan Murphy’s** Loyalty Specialist, **you will be responsible for managing the customer benefits and operations of the My Dan’s loyalty program, working horizontally across the Marketing team and the wider business embed the program consistently across the business and drive initiatives to grow and retain the member base.

Sound good? Read on.

Here is a taster of what you can expect in this role:

- Partner with the Senior Loyalty Marketing Manager to build and develop the My Dan’s program, customer value proposition and cross-channel customer experience for members.
- Develop the creative briefs and communications with all internal stakeholder (Marketing, Event, Operations etc) and channel agencies to ensure clarity of the My Dan’s message across marketing activity.
- Lead the execution of our offers capability in partnering with our Product owners, including setting up offers, audience selection, creative briefing & post analysis.
- Lead post campaign reviews on market performance and internal effectiveness against key success measures.
- Supporting the broader marketing team through delivery of loyalty activity aligned to brand framework, business priorities and the overarching campaign strategy.
- Acting as the main day-to-day point of liaison between the Loyalty team and the Store/Online/Operations/Tech teams, supporting on team member development, program advocacy and operational matters relating to customer queries.
- Lead the day to day management of loyalty operations & logistics including card and collateral design/production with internal stakeholders and external agencies.
- Support the Senior Loyalty Marketing Manager partnering with endeavourX Product Owners to develop strategy & implementation of ongoing Proofs of Concept around new loyalty initiatives; inclusive of strategy, customer experience, operations roll out and tech platforming.
- Measurement and reporting of loyalty KPI; supporting with analysis and trends of membership base inclusive of circulation through the business.
- Bring cross functional teams together and coordinate a regular operating rhythm to ensure the successful delivery of actions to timelines and resolve any misalignment in planned activity.
- Manage marketing financials for loyalty activity including managing the budget, raising purchase orders, updating the spend tracker, and managing financials/invoices with external suppliers. Role model the Dan Murphy’s Values and Ways of Working.

Qualifications

Now let’s talk about you:

- 5+ years working in dedicated marketing role, preferably in retail or similar high-paced environment.
- Tertiary qualifications in business and/or marketing preferred.
- Proven ability to lead and project manage marketing campaigns.
- Experience with loyalty programs or understanding customers is highly preferable; proposition delivery & development or CRM/Comms capacity.
- Strong project management, administration and communication skills including budget management.
- Stakeholder engagement skills and experience in influencing cross functional teams to deliver agreed outcomes.
- Ability to interpret customer data that can be utilised to build compelling loyalty plans and review the effectiveness of marketing activity.
- Technically/analytically minded (ideally with intermediate or above Excel skills).

**The benefits are good too**
- We offer flexible working in every sense
- An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
- Monthly meeting-free days
- Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
- Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.
- At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply._

Additional Information

**We are together creators**

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create m