Marketing Coordinator

1 week ago

Mornington, Australia Blue Bay Cheese Full time

**Permanent Full-time Position**

**38 hours per week**

**$67,000 per annum plus superannuation**

**About us**

Located in the beautiful Mornington Peninsula, Blue Bay produces handmade and award-winning dairy products from farm-fresh and locally sourced milk from grass-fed livestock. At Blue Bay, we pride ourselves on our delicious, quality and healthy products, and are driven by our principles of simplicity, freshness and time-honoured tradition. Our unique pasteurisation technique ensures the maximum amount of nutrients are retained, resulting in better tasting high quality dairy products.

**The Position**

This is a new role, born of necessity in our expanding business. We are cheesemakers at our core and looking for a pro to take care of our marketing needs. You will continue to satisfy our existing customer base while creating new leads and polishing our online presence and branding.

Not only will this role see you work with (and try) some awesome products, but we also offer a great range of employee benefits including the option to work flexible hours and from home and use of company car.

**About the role**:

- Coordinate and activate implementation of marketing campaigns to help drive product and brand promotion and awareness as well as the best reach target audience
- Stay up to date with the Market analyzing data regarding consumer patterns and preferences for ensuring campaigns and promotions are relevant
- Create and publish engaging and authentic content to promote our products, marketing initiatives and events across a range of digital and print communication platforms
- Manage a regular social media publishing schedule and promote content through social advertising supporting sales objectives
- Coordinate, create and publish external EDMs in line with Sales and Marketing initiatives
- Manage and monitor our online communities and respond to social media users in a timely and authentic manner
- Create and manage website content focusing on visual communication
- Create engaging and informative photo and video social media content to help us build our brand and communicate with our audience
- Assist Retail and Sales with organizing and coordinating Farmers’ Markets activities
- Work with Sales and Retail to develop and print/publish POS material, merchandise, trade and consumer collateral and EDMs
- Identify opportunities to help develop brand love, awareness and online reputation

**Qualifications / Experience**
- Bachelor Degree or relevant qualification
- Professional recognition in Australia
- Minimum 3 years experience in a Marketing Coordinator role
- High Proficiency in the use of Microsoft Office suite, particularly Word, PowerPoint and Excel
- Professional knowledge of DSLR and Photo/Video editing software is essential
- Experience in Adobe Creative Suite (especially Photoshop, Illustrator and InDesign) is highly desirable
- Good understanding of WordPress is desirable but not essential

**Salary**: $67,000.00 per year

Schedule:

- 8 hour shift

**Education**:

- Bachelor Degree (preferred)

**Experience**:

- Marketing: 3 years (preferred)

Work Authorisation:

- Australia (preferred)

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