Product Marketing Manager

1 month ago

Sydney, Australia Objective Corporation Full time

**Drive the next stage of growth for an innovative SaaS solution**
- Take to market software that makes a difference to the community
- Join an innovative organisation that is growing fast

**About Objective
At Objective we create software that makes a difference. With over 450+ people and 5 development labs spread across Australia, New Zealand, the United States of America and the United Kingdom, Objective is a market leader in information and process governance software-based solutions.

**Location**

Work flexibly from our state-of-the-art office in North Sydney. This location is not only head office, but also development hub for solutions used by organisations as diverse as the Scottish Government, NSW Premier & Cabinet and the Australian Future Fund.

**About the role**

As the Product Marketing Manager for Objective Connect, you will be responsible for successfully developing and executing strategic go-to-market programs for Objective Connect that drive demand from existing and prospective clients, in all markets in which we operate.

This role is key to both planning and delivery. Working closely with the Product VP, product management and Sales, you will be creating initiatives that bring products to market and excite existing customers. You will be supported by our internal creative agency to develop assets and programs from across the entire marketing mix. Digital, video, in-person, sales engagement and marketing automation.

In this role you are the voice to market.

**What your day will look like**:

- Develop in depth knowledge of ideal customer profile (ICP), competitive landscape and trends to contribute to the product marketing strategy. Provide market intelligence and buyer insights to sales, product, and marketing teams.
- Develop product positioning and messaging that differentiates Objective Connect in the market.
- Regularly develop and refresh the value proposition, messaging, sales/marketing assets, and marketing strategy for Objective Connect.
- Plan, execute and analyse marketing campaigns with the internal creative agency.
- Support the sales team with presentations, product-related collateral, and appropriate sales tools, required to be successful in the field.
- Content writing for marketing material including product brochures, solution snapshots, case studies, video briefs/scripts, news/blog articles, web content and campaign assets.
- Increase social media and website presence and engagement.
- Provide regular reporting on the status and ROI of all marketing activities.

**What skills will you need**:

- Minimum 5+ years' product marketing experience, Software/SaaS environment desirable but not essential.
- Hands on - isn't afraid to 'roll up your sleeves' with a can-do attitude.
- Persuasive presenter and articulate public speaker with a key focus on video content in a SaaS world.
- Self-starter and comfortable to work autonomously.
- A strong sense of team spirit.
- Energetic and passionate about internal and external customers.
- Exceptional copy writing skills.

We recruit the best and brightest people in the industry who are passionate about their work. We aim to create an environment that allows talented people to deliver innovative technical solutions. We offer a truly flexible working environment.

Come and join a team that is making a difference

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