Marketing Manager

4 weeks ago


Sydney, Australia TV Media Australia Full time

**Marketing Manager**

(Full time, Sydney based)

**Responsibilities**:

- Support the subscription team in developing and implementing marketing plans and campaigns promoting TVB Anywhere services and brand in Australia to increase subscription uptake and retain existing members.
- Identify potential clients and market opportunities, and work closely with the team in Hong Kong for improvements on products and sales strategies to meet the market.
- Manage pricing of products and propose proactive strategies.
- Assist in the planning and coordination of events, such as road shows, seminars community activities, and trade shows.
- Engage with target market including but not limited to community groups, student organisations, cultural groups, and other Chinese media to enhance branding awareness and acceptance.
- Coordinate the production of marketing materials, including brochures, presentations, and proposals.
- Manage the company’s social media channels and website, ensuring that they are up-to-date, engaging, and aligned with the company’s branding guidelines.
- Highly creative & collaborative
- 3 years’ experience in a similar role
- Be fluent in English and Chinese (Cantonese & Mandarin)
- Analytically minded
- Excellent communication and presentation skills
- Attention to details, well-organized, positive thinking and with strong sense of responsibility
- Be highly proficient in the use of Excel, PowerPoint and Word
- Love Hong Kong television contents



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