Marketing Specialist

**WANTED**: Multi-passionate life enthusiast to spread positivity to businesses across Sydney and the world.

**Company Description**

Spicy Broccoli Media is a creative branding and ethical digital marketing agency located in Manly, NSW. Our services include branding, web design, social media, and digital marketing. We pride ourselves on providing a friendly studio environment where clients can have face-to-face conversations in plain English while relaxing in an egg chair. Our philosophy is to make a positive impact on the world, one business at a time, and we operate by key values such as client-centricity, innovation, thorough research, positive atmosphere, and embracing feedback. We are always looking to the future and providing solutions that go beyond the present.

**Introduction**:
We are seeking a driven and analytical Marketing Specialist to join our dynamic marketing team. This role is ideal for someone who thrives in the fast-evolving digital landscape and is skilled in purchasing and optimising online ad spaces and marketing strategies. Join us to play a key role in shaping our digital advertising efforts and driving the success of our online campaigns.

**Key Responsibilities**:

- Develop and implement digital media buying strategies across various online platforms including social media, search engines, and programmatic advertising channels.
- Negotiate and purchase digital ad space efficiently while staying within budget.
- Use analytics tools to track campaign performance, assess key metrics, and optimize spend based on performance data.
- Work closely with the the creative team to ensure ads are targeted effectively to the right audiences.
- Stay up-to-date with digital media trends and technology advancements, incorporating new ideas into future campaigns.
- Manage relationships with digital media vendors and platform representatives to ensure we have the latest tools and knowledge.
- Prepare detailed campaign performance reports and share insights with the team to guide future campaigns.
- Ensure all digital media initiatives align with the overall marketing strategy and brand guidelines.

Qualifications:

- At least 2 years of experience in digital media buying or digital advertising.
- Strong familiarity with the digital advertising ecosystem, including SEO/SEM, PPC, display, video, and social media advertising.
- Proficient in using digital media analytics tools (e.g., Google Analytics, Shopify Reports and Trueprofit).
- Excellent negotiation and analytical skills.
- Ability to multitask and manage various project elements simultaneously.
- Strong communication skills and the ability to work collaboratively in a team environment.

What We Offer:

- Competitive salary and comprehensive benefits package.
- Dynamic and creative work environment with a chance to make significant contributions to our digital strategy.
- Professional development opportunities in digital marketing and advertising.
- Flexible work arrangements to support work-life balance.

How to Apply:
**Salary**

82K per annum Gross ex Super

Pay: $82,000.00 per year

**Benefits**:

- Employee mentoring program
- Maternity leave
- Salary packaging
- Visa sponsorship
- Work from home

Schedule:

- 8 hour shift

Supplemental pay types:

- Bonus

Ability to commute/relocate:

- Manly Vale, NSW: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Social media management: 2 years (preferred)

Work Authorisation:

- Australia (preferred)

Work Location: In person