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Marketing Analyst

3 months ago

Sydney, Australia Telstra Full time

Employment Type

Permanent

Closing Date

15 Mar 2024 11:59pm

Job Title

Marketing Analyst

Job Summary

As a Marketing Research and Insights Specialist, your role is pivotal to supporting the definition and development of customer, market, competitor and commercial insights that shape and support Telstra’s go to market strategy and implementation, as well as customer value propositions, campaign developments and executions.

In your role, you leverage primary and secondary research to analyse and report customer needs, market trends and opportunities. Your ability to turn qualitative and quantitative data into actionable insights and translate complex concepts into a compelling story is key to helping shape Telstra’s go-to-market strategy and execution approach.

**Job Description**:
We're an iconic Aussie brand with a global footprint. Our purpose is to build a connected future so everyone can thrive. We're all about providing the best experience and delivering the best tech on the best network.

This includes making Telstra the place you want to work.

For you, that means a having career that grows with you, and working with a team powered by human connection that prioritises well-being and choice.

Here’s what you can expect from us
- Flexible working. Wherever you live, choose where, when, and how you work so you can be at your best.
- There when life happens. From Gender Affirmation Leave to Telstra’s Additional Leave Day, we give you time to spend away from work when you need it most.
- Pay for performance. We recognize outstanding contributions through our generous incentive programs.
- Parental Leave. A gender-equal policy for parents so you can choose how and when you take your leave (16 weeks full pay or 32 weeks half pay). Receive superannuation contributions on paid and unpaid parental leave.
- Unlimited learning. Level up your credentials with access to 17,000 learning programs. Learn ‘on the job’ and achieve university credits toward degrees and Master's programs.
- Global presence. With a global presence across 22 countries, there are many opportunities to work where we do business.
- Extra perks. Receive 25% off Telstra products and services, plus unlock exclusive discounts from over 240 brands and partners.

Make a Difference

As a Marketing Research and Insights Specialist, your role is pivotal to supporting the definition and development of customer, market, competitor, and commercial insights that shape and support Telstra’s go-to-market strategy and implementation, as well as customer value propositions, campaign developments, and executions.

In your role, you leverage primary and secondary research to analyze and report customer needs, market trends, and opportunities. Your ability to turn qualitative and quantitative data into actionable insights and translate complex concepts into a compelling story is key to helping shape Telstra’s go-to-market strategy and execution approach.

Key Responsibilities
- Engage in customer data analysis (e.g. utilizing SAS, SQL) and use data storytelling to communicate findings and recommendations to stakeholders across Telstra; helping them to achieve a better understanding of the customer and realization of marketing objectives
- Actively contribute to Telstra’s go-to-market and overall enterprise strategy by integrating internal and external market research results and preparing materials that synthesize data and draw conclusions
- Collaborate with analyst firms and external research providers to support end-to-end primary and secondary market research activities that inform and steer Telstra’s key marketing and growth projects
- Leverage expertise in analytics and data science and work with team members to build, QA, and deploy data that have a significant degree of impact on Telstra’s marketing campaigns and communications e.g. customer list, campaign automation, customer contact rules/opt-outs
- Support continuous improvement initiatives by contributing to components of sales, win/loss reviews, and campaign post-implementation reviews, including addressing opportunities to enhance existing processes, products, and systems and supporting measurable improvements to effectiveness and productivity
- Gather data on complex business/technical problems and escalate unanticipated variations for approval to Marketing Research and Insights Senior Specialists
- Develop ongoing commercial insights from multiple data sources that test hypotheses and provide suggestions to improve product and customer economics and performance across channels
- Partner with Marketing Research and Insights Senior Specialists to develop a research and analytical plan that delivers compelling insights; while providing recommendations of the scope of work, design, and management of marketing research and insights projects to support campaign execution

About you

To be successful in the role, you'll bring skills and experience in:

- Business Acumen
- Commu