Lead, New Subscriber Growth

3 weeks ago

Bronte, Australia Schwartz Publishing Full time

Full-time
Melbourne / Sydney
Start Date: May 2024

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Schwartz Media

**LEAD, NEW SUBSCRIBER GROWTH**

**ABOUT US**

Schwartz Media’s mission is to inform through fearless, intelligent and entertaining news. We publish Australia’s most respected writers and award-winning reporters across _The Saturday Paper _, _The Monthly _magazine and our daily podcast, _7am _- the No. 1 news podcast in Australia.

Our goal is to be the leading independent publisher of quality audio, digital and print journalism in the country, and to deliver insightful coverage to readers who invest in news they can trust. We are looking for someone to join our team and help us deliver on this highly important mission, with a focus on generating paid subscriber growth.

Schwartz Media is hiring a Lead, New Subscriber Growth to join _The Saturday Paper _, _The Monthly _and _7am _. This is a critical position, and we are seeking someone who is experienced in managing and driving audience-growth strategies to increase subscriptions and across all channels. We are seeking someone with three to four years’ professional experience who is ambitious to do the best work of their career. This is not a management role; it's a key delivery position.

**Primary responsibilities will include**:

- Ownership of reader acquisition campaigns and execution of project components to ensure delivery on audience growth goals.
- Lead and build data and conversion reporting efforts across the business, focused on the attraction of new subscriber flow and conversion of non-transactional customers into paid subscribers.
- Ownership and lead usage of our customer data engine and paywall technology, building user journeys and messaging/pricing/delivery context to engage new customers.
- Working alongside our Lead, Brand in developing and providing quality assurance for all communications and marketing collateral.
- Developing and managing Schwartz Media's external subscription growth campaign advertising schedule across all media, and providing campaign evaluation reports.
- Budget and resourcing management.
- Collaborating with internal and external stakeholders across different functions, such as editorial, design and technology, to ensure optimal execution of subscription marketing activities.
- Tracking the ROI of campaigns, analysing data to provide and distribute insights - including trends, performance, competitive and growth opportunities - through post-campaign reports.
- Reviewing analytics, sales and performance and campaign data to find ways to optimise and innovate.
- Finding effective ways to connect our journalism and stories to people across Australia who will value the work we do and become long-term subscribers.

**PERSONAL SKILLS AND EXPERIENCE**
- Three to four years’ experience building impactful subscriber or direct-to-consumer marketing campaigns for a digital or subscription product.
- Strategic ability that converts into high-efficacy execution.
- Understanding of modern consumer behaviour drivers in subscriptions and media consumption.
- Proven experience in customer journey mapping, campaign testing and marketing budget management.
- Understanding of ad formats, segmentation, audiences and emerging trends in paid media and performance marketing.
- Excellent project management skills with the ability to multitask and work well within a fast-paced, deadline-driven environment, adjusting priorities without compromising attention to detail.
- Strong interpersonal, written and oral communication skills.
- Objectivity and the ability to manage and prioritise competing demands.
- Knowledge of CRM campaign management systems and previous ownership of digital end-to-end campaigns.
- Experience in customer journey software is a plus but not mandatory.
- Ability to think analytically and creatively to generate ideas, showing a proven record for initiative.
- Highly curious and excited about experimentation and hypothesis-driven problem-solving.

**HOW TO APPLY**

This is a full-time position and can be based in Melbourne or Sydney. The hiring process is currently under way.

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