Marketing & Digital Assistant

4 weeks ago

Melrose Park, Australia Mini Masterminds Full time

At Mini Masterminds, we go beyond simply offering a safe and nurturing environment for our children. Our belief is that innovation plays a crucial role in the development of young minds. By exposing our children to diverse experiences and activities, we instill in them a sense of pride in accomplishing ordinary tasks exceptionally well. Our dedication to providing high-quality early learning ensures that each child receives the best possible start in life.

We foster a collaborative approach that values diversity and inclusion, ensuring that every child feels accepted and can freely engage in thinking, imagining, and playing as they embark on their life's journey. Upholding our commitment to integrity, we adhere to high ethical standards, following national regulations and laws, and prioritize the well-being of our children and parents.

Our Head Office Team comprises professionals who understand the importance of maintaining optimal care and attention to detail in everything we do. We carefully select team members based on their knowledge, core values, and commitment to providing families with top-notch childcare for their children.

Employee Experience Feedback Video

**About the Role**:

- Keep the website up to date with current promotional materials, banners, company information pages, and product brand stories.
- Ensure that all marketing collateral, templates, imagery, and content align with brand guidelines and suit the intended audience and purpose.
- Work with external agencies to gain insights and advice on website optimization, enhancing customer usability, improving SEO and social media engagement, and optimising e-commerce marketing.
- Provide regular reports on digital marketing analytics and metrics to internal stakeholders.

**Responsibilities**:

- Produce valuable and engaging content for our social media channels that attract and convert our target audience.
- Assist with graphic design tasks aligned with our existing corporate branding.
- Create marketing materials, including product flyers, posters, and logos.
- Engage with online influences across various social media channels to enhance product and brand exposure.
- Collaborate with the marketing agency, graphic designer, and department heads to implement planned strategies and initiatives.
- Plan and assist events at our childcare sites, including attending the event days as required.
- Assist and maintain our websites and Facebook pages.
- Assist optimize Facebook and Google ads, identifying key target areas, keywords, and our target market.
- Coordinate flyer drops within specified deadlines and target areas.
- The position is full-time, Monday to Friday, 38 hours per week, based at the Melrose Park Head Office.
- The Marketing Manager will be your direct supervisor.

**Offered Benefits**:

- Competitive remuneration.
- Opportunities for professional growth and development.
- A great team culture.
- Referral bonus scheme.
- Complimentary car parking.

**Requirements**:

- Experience in marketing and content generation.
- Proficient in updating websites, particularly WordPress.
- Strong spelling and grammar skills, with beneficial copyediting abilities.
- At least two years of relevant experience.
- Excellent digital marketing content creation skills, demonstrated through a solid digital portfolio, including responsive content for various platforms, devices, and browsers such as websites, EDMs, and social media.
- Graphic design skills and familiarity with Adobe Suite and Canva.

What sets Mini Masterminds apart is our unwavering commitment to providing each child with exceptional individual care, quality education, and genuine love, all guided by our core values.

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