Assistant Social Media Manager

2 weeks ago

Brisbane, Australia Dr Clear Aligners Full time

**Job description**

Are you ready to unleash your unique style and creative voice? Join our team at Dr Clear Aligners AU as a Assistant Social Media Manager, where you'll have the opportunity to bring your innovative ideas to life and captivate audiences like never before. We're seeking a talented individual who can thrive in a dynamic digital landscape and take charge of the following exciting daily tasks.

**Job description:

- **
- **Strategy Development**_
- Developing social media strategies aligned with the company's goals and target audience. This involves managing the development and engagements of key platforms to focus on, determining the content mix, and setting goals for engagement and growth.
- **Content Creation**_
- Creating engaging and relevant content for social media platforms, including text posts, images, videos, and other multimedia formats. This involves planning and scheduling content, as well as adapting content to suit each platform's requirements.
- **Community Management**_
- Building and managing a community of followers and fans on social media platforms. This includes engaging with users, responding to comments and messages, and fostering positive interactions. It may also involve addressing customer inquiries or concerns.
- **Social Media Advertising**_
- Working with ads specialist to ensure paid advertising campaigns on social media platforms to increase brand visibility, reach new audiences, and drive traffic or conversions. This includes setting budgets, targeting specific demographics, and monitoring campaign performance.
- **Analytics and Reporting**_
- Monitoring and analyzing social media metrics and key performance indicators (KPIs) to evaluate the effectiveness of social media efforts. This involves tracking follower growth, engagement rates, website traffic, and other relevant data, and using insights to optimize strategies.
- **Trend Monitoring**_
- Staying up to date with the latest trends and developments in social media marketing. This includes identifying new platforms, features, or techniques that can be leveraged to improve the brand's social media presence and reach.
- **Collaboration and Coordination**_
- Collaborating with other departments, such as Sales, Clinical, and Customer Service teams, to ensure social media efforts align with broader organisational goals and messaging. This may involve coordinating social media campaigns or promotions with other teams.
- **Brand Management**_
- Ensuring brand consistency across all social media channels and maintaining a positive brand image. This includes following brand guidelines, tone of voice, and visual identity when creating content or engaging with the audience.
- **Crisis Management**_
- Handling any potential social media crises or negative situations that may arise. This involves addressing customer complaints, managing online reputation, and taking appropriate steps to mitigate any damage to the brand's image.
- **Continuous Learning**_
- Staying informed about the latest social media trends, algorithms, and best practices. This includes attending webinars, reading industry publications, and participating in professional development activities to enhance skills and knowledge in social media management.

**Job Requirements:

- **
- A minimum of 3 years of experience in content creation, with a strong understanding of content pillars, content calendars, and grid planning.
- Excellent communication skills, with the ability to work effectively in a diverse team environment.
- Ability to collaborate closely with graphic designers and ads specialists to bring content to life.
- Superior knowledge of social media platforms, including a deep understanding of trends, best practices, and channel management, particularly on Instagram, Facebook and TikTok.
- A track record of consistently delivering high-quality and creative content across various platforms.
- Advanced research skills, both primary and secondary, to gather insights and stay ahead of industry trends.
- Exceptional skills in creative ideation and the ability to source innovative ideas for content creation.
- Working experience in fashion, beauty and cosmetics company before will be an added advantage.
- Able to conceptualise original creative campaigns.
- Strong leadership qualities.
- Experience with Facebook and Google advertising (Paid Campaign, SEM,SEO, Audience targeting).
- Strong self-starter, excellent interpersonal skills, and demonstrated ability to interact with management and peers

**Salary**: $58,000.00 - $68,000.00 per year

**Benefits**:

- Professional development assistance

Schedule:

- 8 hour shift

Work Location: In person

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