Digital Marketing Specialist

2 weeks ago

Brisbane, Australia Shell Energy Full time

A highly supportive environment with a culture of care
- Be part of high performing team with a great team culture
- Flexible training programs that keep pace with the changing needs of our team

**The world’s biggest challenge needs you, here.**

Big challenges require big solutions. And the transition to a net-zero world is about as big as it gets. Working at Shell Energy - one of Australia’s leading energy retailers - puts you at the heart of that endeavour.

**Lead the change, from the frontline**

As a valued member of our Marketing team, the B2B
**Digital Marketing Specialist **is responsible for supporting the development, optimisation, and maintenance of all Shell Energy’s digital marketing channels, including digital campaign execution. Based in
**Brisbane**, objectives of the role are to use digital marketing platforms and channels to increase awareness, drive consideration within target segments for Shell Energy, and to deliver new customer acquisition for the B2B business. The commercial outcome of these objectives is the profitable growth of the B2B business and increasing brand awareness and consideration of Shell Energy.

The B2B
**Digital Marketing Specialist **will liaise with external agency partners to deliver effective digital marketing campaigns and improve the performance of digital marketing platforms and channels. The role will also liaise with the B2B Sales and Product teams and other internal stakeholders across Shell Energy and its entities to support the achievement of business and marketing goals.

With respect, integrity and honesty, you will:

- Support the Digital Platforms & Performance Lead to improve key website and social channel’s metrics, including total traffic and conversion rate, and acquisition targets, manage Google AdWords and other paid advertising accounts, in conjunction with agency partners;
- Monitor analytics tools and digital traffic, providing recommendations and strategies to improve digital performance;
- Support new strategies to improve UX / CX, generate leads and maximise target customer and brand awareness;
- Fulfil ongoing maintenance activity for owned and earned digital platforms including web content updates, web page design changes, and social platform publishing;
- Utilise the CMS (e.g. WordPress) to update the website content, ensure its optimised for SEO, and track web performance;
- Utilise marketing automation tools (e.g. Marketo) to drive efficiencies, increase brand engagement, and support business initiatives such as onboarding programs;
- Design and develop digital campaign assets and elements e.g. campaign landing pages, social media content, eDM templates and image resizing/editing for channels;
- Assist in the development of digital nurture programs, lead scoring initiatives, campaign landing pages, and automation of customer communications;
- Work with key internal stakeholders to manage webinars, ensuring they are set up and promoted effectively increase brand engagement and drive sales;
- Collaborate with the marketing team and broader business to drive digital delivery, brand awareness and consideration, as well as lead generation, retention, and engagement; and
- Support in the creation of end-to-end campaigns to promote new products / solutions to market, when required.

**What you’ll bring**

Here’s what you’ll need to thrive in this role:

- Experience in digital marketing, marketing automation and relevant analytics tools (B2B marketing experience desirable, but not essential);
- Proven experience executing end-to-end campaigns from planning through to creation, execution and promotion, and post-campaign analysis;
- Experience using CMS platforms such as WordPress or equivalent;
- Experience using marketing automation platforms (e.g. Marketo, Salesforce software solutions);
- Experience using Google Analytics and/or other analytics tools to report on digital marketing activities;
- Proven ability to set and maintain all collateral templates so that documents, PowerPoints, videos, etc all have consistent branding guidelines;
- Photoshop skills for image resizing/editing for web and social - preferred but not essential;
- Organisation - Must be diligent with prioritisation and project management with the ability to multi-task and manage deadlines; and
- Experience managing relationships with stakeholders across different business units, including sales and product teams.

**Why join our team**

Every day, our people bring deep expertise, true innovation and investment to help our customers - and the world - reduce their environmental footprint. You can be part of that change.

Here are the top reasons why our people choose us:

- **Purpose **that you can see. As a B2B **Digital Marketing Specialist**, you’ll have the best shot at energising a better future, one customer at a time.
- **Work **that’s interesting, innovative and high impact. We hope you’ll love the challenge and opportunity to achieve - for ou

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