Digital Content Producer

2 weeks ago

Sydney, Australia Are Media Full time

**Job no**: 500017
**Work type**: permanent full time
**Location**: Sydney
**Categories**: Publishing/ Editorial

**Who Are We?**

Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with _6 in 10_ Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences. Our brands include _The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE_. Through our Change AREgenda we drive meaningful and positive change for women

Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people.

**Why Are Media?**

Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:

- A day of leave for your birthday,
- 4 days of volunteering leave each year,
- An inclusive parental leave program that supports all parents, families & carers,
- FREE digital access to all our titles, and
- Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).

You’re welcome in the office every day, but you have the option to work from home one day a week.

**About the role**

Reporting to the Digital Managing Editor, the Digital Content Producer is responsible for driving audience, engagement and reach by creating a wide range of content from viral to evergreen, for success via social and SEO. Working predominantly on New Idea you will be responsible for sourcing, writing, building and publishing on-brand content that grows audience, traffic, volume and brand awareness for the digital platforms of the Entertainment Vertical.

This role would suit a journalist with a passion for entertainment, royals, celebrity, TV and lifestyle. The Digital Content Producer will be responsible for writing a mix of news, features, SEO-led pieces and shoppable content across entertainment, real life, beauty, fashion and more. You will also be responsible for creating unique, original content for the brand’s social platforms and EDMs. An ability to create social media such as Instagram reels is a bonus, though training will be provided.

Experience using analytics tools to create data-informed content is a bonus, but not crucial (training provided).What is more important is a passion for the brands, a strong eye for stories that will resonate with our audiences, and an ability to meet deadlines.

**Duties**
- Stay across trending entertainment news that is in demand from the New Idea audience
- Pitch daily news stories, source imagery and create well-written and on-brand that are original and drive traffic
- Research and liaise with talent for stories
- Create shoppable content in line with content commerce KPIs
- Interview high-profile talent
- Use analytics and data to drive insights and make decisions
- Content creation for Facebook and Instagram
- Create and send branded EDMs

**Skills and experience**
- Strong writing skills and excellent spelling and grammar
- Good knowledge of Australia's entertainment space including reality TV and royals
- Confident in pitching original stories and angles
- Solid interpersonal skills
- Experience with analytics tools such as Google Analytics will be highly regarded
- Experience with WordPress and Canva will be highly regarded
- Strong understanding of social media platforms
- Background in creating and curating content at scale
- Ability to create content independently and under the direction of the Senior Digital Content Producer and Digital Managing Editor

**Please and send your CV via the link.**

**Advertised**: 01 Nov 2024 AUS Eastern Daylight Time
**Applications close**: 15 Nov 2024 AUS Eastern Daylight Time

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