Essencemediacom Associate Strategy Director

5 months ago

Sydney, Australia EssenceMediaCom Full time

Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

**About the role**
Our ambition is to be the most revered strategy team in Australia, if not the world. The traditional, black box thinking approach doesn’t cut it here So, we’re looking for an Associate Strategy Director to constantly reimagine the way brands communicate with people. They will develop and evangelise the brand’s communications strategy with high organisation, collaboration, and agility, inspiring teammates to be bold and be active participants in the EssenceMediacom community.

**What will make you stand out**
- Understanding how to determine where growth will come from business analytics and audience metrics to achieve objectives.
- Creating audience personas using client and industry tools.
- Create customer journeys and understanding the behaviour in the category (what, why, when, where - and the influences)
- Working collaboratively with creative agencies on under covering the ‘problem’ that comm’s will address and the strategic solution.
- Developing shaping principles and how connections will influence the desired outcome.
- Working collaboratively in the agency to come up with innovative media solutions.
- Co-creating the strategy with the planners and creating a metric and measurement plan.
- Run occasional workshops and brainstorms (big and small). The head of strategy will train you on how to develop workshop plans and facilitation techniques.
- Support new business pitches (with Head of Strategy and/or CSO).

**More about you**
- A motivated and passionate media professional that strives to understand “why"
- Can strike up conversation with the clients and media and talk the talk
- Knows how to turn data and insights into a story
- Can see communications, trends and solutions clearly
- Understand how tools and technology can help tell a story
- Keeps ahead of the industry news, knows what’s new and shiny in market
- A trusted advisor that can quickly understand the client’s business needs and develop a solution
- Loves to actively share POV on market and industry, both educating our clients and building trust
- Numbers are a second language to you and you can translate between both fast, accurately and effectively.
- Previous experience ideally in a strategy function, but also potentially a planning function
- A creative spark And a desire to create famous work

**What we can offer you**
- Our ‘Strive’ flexible working policy
- Learning and Development Academy
- WPP Global Employee Discounts
- Reconnect Program (work in our offices overseas)
- Industry leading parental leave
- Birthday leave, Summer and Breakthrough days
- Culture initiatives across the year
- DE&I program

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