Marketing Manager
3 weeks ago
Deliver and execute multi-channel marketing strategy and initiatives
- Champion the branding of some of Sydney's premier hospitality venues
- PR, social content, website management & more
**THE OPPORTUNITY**
We are looking for an experienced Marketing Manager to join our head office team working alongside a team of talented and passionate individuals. This could be the career opportunity you have been waiting for
Your role is to lead the development and implementation of strategic marketing initiatives that elevate the brand & presence of Sydney’s most beloved venues.
As a creative, strategic and detail-oriented marketer you will take a lead role, working alongside the Marketing Director and marketing team, with creative input from some of the industry’s best minds, to drive the success of all events.
**YOUR EXPERIENCE & SKILLS**
- A minimum of 5 plus years of experience in a similar field.
- Experience in the hospitality sector and event marketing.
- A relentless drive for excellence and determination to uphold and set consistently high standards.
- You will be both strategic and tactical.
- A Bachelor’s degree in marketing, business, or a related field.
- A bonus if you have; SEM/SEO experience &/or graphic design skills
**KEY RESPONSIBILITIES**
- Campaign strategy and implementation: across socials, Google Ads, e-marketing, website updates, print. Including content creation, scheduling, and performance monitoring.
- Digital strategy: Review digital strategy for all venues and provide long-term growth recommendations.
- Growth initiatives: Experience identifying and executing growth initiatives to drive long-term business success.
- Partnership collaborations and event marketing support: digital campaigns, on-site activations, and post-event analysis.
- Quarterly event planning: Develop a calendar of key events per venue, coordinating promotional timelines, marketing activities, and event logistics.
- Copywriting: Develop content for press releases, social media posts, website updates, and EDM. Ensuring alignment with brand voice and messaging.
- Design and artwork briefing: Collaborate with designers, providing detailed briefs for venue promotional materials, menus, and event flyers.
- Budget management: Track and manage marketing budgets, ensuring cost-effective campaign execution.
- Contractor/Supplier and agency liaison: Lead key agencies and contractors relationships to ensure smooth project execution.
- Market research: Regularly assess industry trends in hospitality to identify marketing opportunities and risks.
- Reporting and analysis: Develop and implement a standardised reporting framework for all marketing activities.
**WHAT IS ON OFFER**
This is a leadership role in a fast-paced dynamic environment working across world class hospitality venue brands. Work alongside a team that is dedicated to delivering high-quality dining experiences you will be delivering meaningful events & memorable experiences for our guests.
**ADDITIONAL BENEFITS**
- Group wide discounts across all our venues
- Annual Staff Party
- Company wide rewards and initiatives
- Learning and development opportunities and leadership training
- Mentoring from the executive team
**THE POINT**:
- The Point is a leading hospitality group responsible for Shell House, The Dolphin Hotel, Harry’s Surry Hills, The Hotel Canobolas and soon to be open The International at Martin Place. Our group encourages and develops the individual identity of every staff member. We celebrate our people and support them as they deliver The Point experience._
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