Digital Content Specialist

5 months ago

Sydney, Australia BI Australia Full time

**The Position**:
Reporting to the Digital Marketing Manager an exciting opportunity has arisen to come and join our high performing team

As such, the role requires budgeting skills, analytical reporting, effective time management, and strong stakeholder management to work with the Cardiovascular Metabolic Team as well as Commercial Operations/Go to Market Team, Medical, Sales and 3rd party stakeholders.

This role whilst executional in focus, will also need to drive innovation and identify new ways of working to optimise digital content engagement.

**Tasks & Responsibilities**:
**Content**
- Collaborate across Cardio Metabolic Brand Teams and Go-To-Market Team to engage customer segments through tailored and relevant content offerings
- Input and execute to the integrated customer plan (ICP) to maximise relevance and impact of message
- Project manage the creation and delivery of content for digital channels in conjunction with the brand team, their respective creative agencies, and internal production team.
- Optimise and contribute to copy-writing and content creation to ensure compliance, consistency and best practice.
- Review corporate and regional content and assess for suitability for local use.

**Measurement**
- Accountable for content reach, customer retention and engagement metrics.
- Track content metrics to derive insights and actions to enhance content offering
- Ensure content is tested and optimised to achieve maximum engagement

**Collaboration**
- Work closely with key stakeholders to execute content strategies and to guide content best practice
- Work with Medical, Legal, Regulatory Affairs (MLR) process to ensure content compliance is completed with a timely manner
- Share local insights related to content success, learnings, and best practices both locally, regionally and globally

**Requirements**:
**Education/Qualifications**
- A degree in Pharmaceutical Science or other relevant degree

**Experience, Skills and Competencies**
- Pharmaceutical Marketing and/or Sales experience
- Content marketing skills with experience in the Australian healthcare market.
- Strong project management and administration skills with a keen eye for detail
- Understanding of the Medical, Legal, and Regulatory Affairs (MLR) review process or similar content approval process in a highly regulated industry
- Familiarity with digital content production processes while considering content creation that consider customer insights, business objectives, and digital objectives
- Experience working with cross-functional teams and the ability to collaborate and guide in a cross functional setting
- Experience in measuring impact and optimising content in digital channels
- Understanding of SEO, Analytics platforms, Adobe marketing cloud suites or similar
- Experience in creating marketing content in a highly regulated industry such as pharmaceutical, automotive, energy, and financial services.
- Proven experience creating content and/or working closely with agencies that create content.

**We want the best to apply**:
Boehringer Ingelheim is a global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and foster an inclusive environment which benefits our people, patients, and communities.

If you would like to be part of this highly driven and successful team, please submit your CV and a covering letter addressing the key criteria above.

You must have the right to live and work in this location to be considered for this opportunity.

Thank you for taking the time to consider a career opportunity with Boehringer Ingelheim. As part of our efforts toward continuous process improvement, you may receive a short survey pertaining to this recruitment process. We really appreciate your honest feedback. Thank you.

It is Boehringer Ingelheim's policy not to accept speculative resumes from Agencies unless the role has been released directly to the agency. If we require your assistance on any roles, we will contact you at the time.

**Position Area**:
Marketing

**Position Location**:
NSW - Sydney

**Organization**:
BI - Australia

**Schedule**:
Full time

LI-BI

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