SEO Specialist

**About Us**:
At easykind, we are at the forefront of healthcare, specialising in medicinal cannabis to provide compassionate and innovative solutions for patient care. Patient care is part of our DNA, being founded by patients for patients.

We're a like-minded, goal-driven team with the mission of creating a 5-star service and the most cost-effective solution to high-quality plant-based medicine in Australia. We don't want to be the everyday medical clinic; we bring personality and professionalism to simplify the process for our patients.

**The Opportunity**:
Join a forward-thinking and compassionate team dedicated to improving patient care through innovative solutions in healthcare. This role allows you to take a hands-on approach in enhancing our digital presence by optimising our website's technical SEO, improving site performance, and developing back-linking strategies to boost search engine rankings. You will be part of a dynamic, goal-driven team where your skills will directly impact our mission to provide cost-effective, high-quality medicinal cannabis.

**Your Role**:
**Technical SEO**:Perform audits to identify and resolve optimisation opportunities, improve site structure, and implement schema markup for better search engine visibility. Monitor and adjust site performance metrics to enhance load speed and mobile responsiveness.

**Back-linking Strategies**:Develop effective back-linking plans to boost domain authority and search rankings. Identify quality backlink opportunities and manage link profiles to ensure a positive impact and address any harmful links.

**Responsibilities**:

- Develop and execute the SEO strategy, ensuring alignment with business objectives and industry best practices.
- Collaborate with senior leadership to integrate SEO into broader marketing and business initiatives.
- Collaborate with content teams and copywriters to produce content that helps easykind rank for target keywords while remaining within advertising guidelines.
- Conduct regular audits of website content, architecture, and backlink profile to identify opportunities and areas for improvement.
- Monitor and analyse key SEO metrics, such as keyword rankings, organic traffic, and conversion ranalyseates, and use insights to make data-driven decisions.
- Stay abreast of industry developments, algorithm updates, and emerging trends to continuously refine and optimise SEO strategies.
- Serve as the primary point of contact for SEO-related inquiries, providing expertise and guidance to stakeholders across the organization.
- Develop and maintain relationships with external partners, agencies, and platforms to support SEO efforts and stay ahead of the competition.

**Skills, Knowledge & Experience**:

- 5+ years of SEO experience, Demonstrated success in developing and implementing SEO strategies with proven case studies that you can walk us through
- Expert-level mastering of SEO tools like Google Search Console, GA4, SEMrush, or Moz.
- Strong analytical skills, ability to interpret SEO data and derive actionable insights.
- Excellent communication and leadership abilities, effective collaboration with teams and leadership.
- Stay updated on industry trends and algorithm changes.
- Strong analytical skills and the ability to translate user needs and business goals into effective digital solutions.
- Excellent communication skills and the ability to collaborate effectively within a team environment.

**What’s In It For You**:

- The opportunity to work for one of the fastest growing companies in Australia, and build out our SEO function.
- A chance to be part of a growing and impactful industry with immense potential.
- An inclusive and supportive work culture (it's a pretty elite crew - check out our Glassdoor reviews).
- Competitive salary package.
- At easykind, we believe diversity fuels innovation. We're committed to creating an inclusive environment where everyone—regardless of background, identity, or experience—feels valued and empowered. We celebrate differences and strive to build a team that reflects the patients we serve. If you're passionate about compassionate care and are ready to join a forward-thinking team, we can't wait to meet you_