Digital Marketing Manager

3 days ago

Sydney, Australia Access Corporate Group Full time

**Company Overview**
Access Corporate Group (Access) is an international brand management company with over 2,000 employees located in its global offices in Sydney, Melbourne, Auckland and Hangzhou, China. Founded in 2017, the company has grown exponentially through operating and investing in premium brands, delivering its promise of ‘Everyday Better Life’ to consumers around the world.
**Our Brand Portfolio**:

- Vida Glow, Melrose, LOVEKINS, Dr. LeWinn's, MINENSSEY, MitoQ, BEE+, Eimele, THALISSI, Alissi Bronte, Amilera, BEANBODY, NAPOLEON PERDIS, Invisible Zinc, Hunter Lab, Sensori+, ch22, Doverist, Nu-Lax, Robert Oatley Wines, Paulett Wines, Burge Family Wines, Vandenberg_
Through three unique brand management models - brand empowerment and partnership, brand incubation, brand distribution and marketing consultancy, Access Corporate Group brings mass premium brands to a global community of consumers that exceeds 10 million people today.
The Digital Marketing Manager is responsible for managing the brand positioning strategy across all ACG brands, strategy development through to the day-to-day execution of the Communication & Digital Marketing plan and amplifying brand reach.

You will have the opportunity to develop a compelling digital customer experience and engage digital go to market strategies and campaigns. Developing 360 programs to drive engagement and sales for new product launches, key moments, and hero products in line with commercial objectives through delivering content that is harmonized across all digital channels and relevant at a local market level. In this role, you will be working closely with cross functional teams, regional and local to plan and rollout a consistent approach across initiatives whilst driving local relevance adapting the brands for a global, local and Chinese audience with a comprehensive understanding of the local market and consumer behaviors, digital / e-commerce landscape.
**Key Responsibilities**
- Manage the relationships and execution of plans with external agencies and brand partners, establishing score card KPI’s/performance matrix to maximize ROI and deliver on annual brand objectives.
- This role works closely and manages the communication agency to align with the overarching strategy and oversee the day-to-day operations of PR, including relations with traditional media, social media Influencers, brand partners.
- Responsible for the development and delivery of the brand’s social media influencer strategy including growing engagement and awareness of the brand.
- Ensure a seamless integration of the brand’s PR and influencer strategies, by identifying the right influencers to drive brand awareness and engagement, whilst proactively developing authentic connections to lead to genuine on brand advocacy.
- Drive the development and smooth execution of digital channel strategies, with ownership of EDM, social media, paid advertising (display, SEM, & paid social), and website content.
- Drive sales growth on brand site and retailer site by rolling out key “Win Big” eCommerce activities.
- Develop and oversee the ongoing maintenance of an actionable analytics dashboard. Conduct post analytical overview on marketing initiatives and campaign results to improve and evolve plans.
- Lead monthly post evaluation reviews on all initiatives to identify needs and areas of opportunity to further drive their businesses.
- Develop and maintain E-Commerce site performance with agency to drive profitability, increased site visitors, improved conversion rates and increased basket size using paid and non-paid methods.
- Allocate and assign budget investment priorities based upon key brand objectives, enable budget spend framework informed by real time campaign performance analysis that mínimalizes ineffective spend and maximized ROI.

**Qualifications and Experience**
- 6+ years in brand marketing, digital marketing, eCommerce or communication experience.
- Proven and consistent track record of executing against an aggressive growth strategy and delivering results.
- Deep knowledge of online business models and e/m Commerce/digital technology.
- A creative thinker and problem solver, thrive in fast paced environment, prioritize and oversee multiple projects at once, have attention to detail and work well with cross functional teams.
- Strong project management skills with the ability to handle multiple priorities.
- Strong written and verbal communication skills, ability to create and deliver executive level presentations.
- Innovative, has a disruptive mindset, constantly looks forward, entrepreneurial, proven influencing and collaboration skills.

If this sounds like you, please click on "APPLY" and submit your resume.

Department
Marketing & Communications
Locations
Sydney
Employment type
Full-time

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