Category Executive

2 weeks ago

Sydney, Australia Bacardi-Martini Full time

Posted
19-Jun-2024
Job type
Full time
Country
Australia
Location
Sydney
Lead recruiter
Dominika Sadowska-Dec
Function
Commercial
Reporting Line
Head of Category
On-site/Remote
On-site
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type
Permanent
YOUR OPPORTUNITY
Your Opportunity

As Category Development Executive, you will work with the Senior Category Development Manager and support the delivery of category management principles within Bacardi Martini.
You will support the delivery of Category Thought Leadership for our key strategic customers in line with the BEST10 &Beyond Strategy for 2030, through the analysis of market trends, consumer behaviour and competitive landscape.

About You
With a Founder’s mentality approach, you will work collaboratively with the Commercial Sales team to drive growth, profitability, and market share.
You will be a role model of the Bacardi’ Family culture and embody this cultural pillar through excellent partnerships with our customers, building value-based cross-functional relationships, and by enabling the Commercial Sales team to grow and succeed
RESPONSIBILITIES

**With Our Consumer At The Heart Your Key Focus Will Be**:
Data Analysis & Insights
Conduct category and channel analyses to identify trends, opportunities, and potential risks to current category assortment. Monitor competitive activities, pricing strategies and market dynamics to be ahead of industry changes.

Analyse and evaluate category demographic profiles and shopper purchasing behaviour as you translate complex metrics and analytics into valuable insights to drive sustainable growth for the future.

Collaborate with cross functional teams including commercial sales, marketing, and innovation to align category strategies with overall business ambition.

Support the delivery of clear category presentations for our key strategic customers.

Customer Planning
Build strong working relationships with the commercial sales team and customers by demonstrating a high level of customer centricity and initiative, all whilst being prepared to challenge the status quo.
Support the development of successful category strategies in line with customer trading agreements, ensuring full alignment and implementation with customers.
Evaluate all category led promotional activity to determine effectiveness against agreed sales, profit and marketing objectives outlined and agreed with key off premise customers.
Revenue Growth Management

Deliver M+E throughout the year to evaluation the effectiveness of category strategy and execution for future investment opportunities with our key strategic customers.
Business Planning
Support the Integrated Activity Planning (IAP) process cross functionally, providing compelling and actionable category and customer insights and ensure relevant and market applicable assets are delivered which allow us to win in the marketplace.
Further develop tools eg Hyble, SalesMap in line with category principles to support the Commercial Sales and CP&A teams to drive engagement across customer, shopper, and consumer.
SKILLS & EXPERIENCE

**The Skills And Experience Needed To Create Your Legacy**:
3+ years of Liquor or FMCG industry experience in Commercial Sales, Category or Customer Marketing
Proven experience analysing and leveraging data for powerful insights.
Proven experience to effectively challenge and influence cross functional teams.
Demonstrated ability to build capability amongst cross functional teams.
Understand FMCG/Liquor industry best practices & leverage learnings from other categories or markets.
Track record of delivery & ability to work autonomously, always taking initiative.

**Personal Qualities**:
Fearlessly perseveres in overcoming obstacles and setbacks by taking swift and efficient action and share best practices.
You are motivated and continuously challenge yourself and others to achieve the best results possible.
Demonstrate the drive, initiative and tenacity required to define winning at Bacardi.
An independent mindset, valuing collaborative decision making, capable of championing ideas with confidence
LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

**Belonging**: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
**Self-Awareness**: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
**People Agility**: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
**Results Agility**: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that

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