Marketing Communications Specialist

4 weeks ago

Prahran, Australia Blanc Spa Full time

**Join the Wellness Revolution**

Blanc Spa is seeking a dedicated and results-driven Marketing and Communications Specialist to join our award-winning team. This is an exceptional opportunity to contribute to our innovative marketing strategies that promote our luxurious skin and wellness services, enhance brand awareness, and foster exceptional customer engagement and loyalty.

**About the Role**

As a Marketing and Communications Specialist at Blanc Spa, you will:

- Develop and Implement Marketing Strategies: Create and implement strategic marketing plans aligned with our business objectives, target audience, and budget.
- Manage Brand Identity: Maintain and enhance Blanc Spa’s brand identity, ensuring a consistent and compelling brand image and voice across all channels.
- Execute Digital Campaigns: Plan, execute, and optimize digital marketing campaigns on platforms such as Shopify, Instagram, Facebook, LinkedIn, YouTube, and TikTok.
- Conduct Market Research: Perform thorough market research to identify industry trends, competitor activities, and customer preferences.
- Manage Budgets: Effectively manage the marketing budget, ensuring optimal allocation of resources and tracking expenditures.
- Plan and Coordinate Events: Organize and execute marketing events, including spa promotions, product launches, workshops, and partnerships to enhance brand visibility and community engagement.
- Develop Customer Relationships: Implement customer retention strategies, including loyalty programs, referral incentives, and personalized marketing initiatives.
- Collaborate with Influencers: Partner with influencers to increase brand visibility and engagement.
- Build Strategic Partnerships: Establish and nurture relationships with complementary businesses and local organizations.
- Handle Public Relations: Build and maintain strong relationships with media outlets, bloggers, influencers, and industry professionals to secure press coverage and amplify brand exposure.
- Stay Ahead of Trends: Continuously monitor industry trends, competitor activities, and emerging marketing technologies to drive innovation.

**Qualifications**
- Bachelor’s Degree in Marketing, Business Administration, or a related field.
- Proven experience as a Marketing Specialist or in a similar role, preferably within the luxury spa and wellness, or high-end retail or hospitality industry.
- Strong proficiency in digital marketing tools and platforms; Facebook, Instagram, LinkedIn, Klaviyo, Mailchimp, HubSpot, Shopify, WordPress, Meta Business Tools, Google Analytics.
- Exceptional written and verbal communication skills.
- Strong analytical and problem-solving abilities.

**Why Join Us?**

This is your chance to be part of the wellness revolution, driving marketing strategy for an award-winning spa amidst the dynamic and evolving landscape of wellness and self-care for health benefits. As our Marketing and Communications Specialist, you will play a crucial role in shaping the future of our brand. This is your opportunity to make a significant impact, drive innovation, and be part of a team that is redefining luxury in the spa and wellness industry.

Pay: $65,000.00 - $75,000.00 per year

**Education**:

- Bachelor Degree (preferred)

**Experience**:

- Marketing: 4 years (preferred)

**Language**:

- English (preferred)

Work Authorisation:

- Australia (preferred)

Work Location: In person

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