Shopper and Trade Marketing Executive

7 months ago


Gold Coast, Australia Retail Food Group Full time

An opportunity for someone passionate about trade marketing & shopper engagement
- Earn up to 5% of your annual base salary as an annual bonu
- Enjoy a paid day off for your birthday

**About Us**
Retail Food Group (RFG) is a global food and beverage company headquartered in Robina, Queensland. We are Australia’s largest multi-brand retail food and beverage franchise owner which also roasts and supplies high-quality coffee products. Our core focus lies with supporting its franchise partners to be more successful and to achieve greater profitability while at the same time working hard to ensure our customers enjoy the best products and services we have to offer.

**The Opportunity**
Are you passionate about driving brand visibility, enhancing customer experience, and fostering strong partnerships? Retail Food Group is seeking an energetic individual to fill the role of Shopper and Trade Marketing Executive. This position plays a crucial role in transforming our business’s customer environment, collaborating closely with various teams and stakeholders to drive success in the trade (omnichannel) arena.

**Key Responsibilities**:

- Develop and execute trade marketing initiatives to enhance brand visibility and improve customer experience across all channels.
- Collaborate with Franchise Partners (FPs) to drive sales conversion and foster strong partnerships.
- Translate brand marketing campaigns into executable programs, considering various stakeholders' perspectives.
- Develop comprehensive trade marketing strategies aligned with overall business objectives.
- Create and execute a 12-month trade activation calendar and develop all necessary trade materials.
- Plan and execute trade marketing campaigns across various channels, including point-of-sale materials, promotions, trade shows, EDMs, and digital platforms.
- Monitor campaign performance, analyze results, and adjust strategies as needed to maximize ROI.
- Oversee the development, distribution, and maintenance of all point-of-purchase (POP) materials.
- Identify category white spaces for portfolio expansion and manage NPD/deletions across planograms.
- Establish and nurture strong relationships with key distribution partners and Franchise Partners.
- Conduct market analysis and competitive research to optimize consumer shopping experience and identify growth opportunities.
- Manage campaigns to the trade marketing budget, allocating resources effectively.

**Essential Criteria**:

- Tertiary Qualifications in Business/Marketing discipline.
- 2+ years’ work experience in consumer-focused trade marketing area: Food Retail, FMCG, or Franchising.
- Strong understanding of food retailing, market trends, and consumer behavior.
- Exceptional communication, influencing skills, and interpersonal abilities.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Strong financial acumen and data analysis skills, preferably using Circanca, Aztec, Nielsen, or Quantium.
- Proficiency in MS Office with sound Excel skills.
- Fluency in written and spoken English.
- Strong organizational skills, attention-to-detail, and accuracy.

**Join our Team


  • Marketing Executive

    4 days ago


    Gold Coast, Australia Gough Recruitment Full time

    Employer of choice - Unrivalled Work Culture & Great Team Culture - Shopping centre experience ideal but not essential **The Client** Our client is an ASX-listed diversified property group specialising in retail, office, and industrial property. With a long and proud history of creating places that meet the needs of their very happy customers, an exciting...

  • Marketing Assistant

    1 week ago


    Gold Coast, Australia Scentre Group Full time

    **Our Story** Scentre Group is the owner and operator of 42 Westfield living centres in Australia and New Zealand; partnering with the world’s leading retail and luxury brands to create a unique shopping and leisure experience for our customers. A career with us fosters the chance to be a part of a company that is transforming the digital and physical...

  • Marketing Executive

    4 weeks ago


    Gold Coast, Australia Accor Apartments & Realty Full time

    We are Accor, a world leader in the hospitality industry represented in 110 countries and over 5,000 hotels globally. Placing people at the heart of what we do with more than 300,000 hospitality experts, nurturing passion for service and achievement beyond limits. Building on the strength of our teams, we personalise expert solutions to break new ground and...


  • Gold Coast, Australia HAYS Full time

    Digital Marketing Executive with 3+ years experience **Your new company** Hays have partnered with a marketing agency based on the Gold Coast who are looking for a Digital Marketing Executive to join their growing team due to increased workload. **Your new role** As the Digital Marketing Executive, you will be responsible for planning, developing,...

  • Marketing Executive

    8 hours ago


    Gold Coast, Australia Marriott International, Inc Full time

    **Job Number** 23008876 **Job Category** Sales & Marketing **Location** Sheraton Grand Mirage Resort Gold Coast, 71 Sea World Drive, Main Beach, Gold Coast, Queensland, Australia **Schedule** Full-Time **Located Remotely?** N **Relocation?** N **Position Type** Non-Management **Company** **Location** The iconic Sheraton Grand Mirage Resort, Gold...

  • Head of Sales

    2 weeks ago


    Sunshine Coast, Australia Mansell Taylor Consulting Pty Ltd Full time

    We are looking for a Head of Sales who is driven and innovative to join an Aussie success story, a company that was built on mateship with a vision to be Australia’s most authentic brand. This person must have strong leadership skills, the ability to think strategically to develop engaging brands & drive sales, but most importantly to embrace and embody...


  • Gold Coast, Australia The Star Entertainment Group Full time

    **About your new role** The Digital Marketing Executive reports directly to the Digital & Social Marketing Manager. You will support with the implementation of The Star Entertainment Group’s digital and social marketing strategy for assigned property. Your role will find you working creatively and collaboratively with your marketing team. Please note...

  • Marketing Coordinator

    7 months ago


    Gold Coast, Australia Groundplan software Full time

    Gold Coast Region - | - Full Time **About us** Groundplan is a growing B2B, SaaS software company. Our team works from home, and we actively encourage a healthy work/life balance. Our software assists trade businesses in their estimating process. We've been steadily growing for over ten years, and it’s time to expand our marketing department. **About...


  • Gold Coast, Australia Able Recruitment Full time

    Engagement and Marketing Executive for a national broking firm, working closely with senior leadership and reporting directly into the General Manager. This is a fast growing company with forward thinking, open minded management, so there is plenty of scope for this role to develop as the business grows and depending on your ambition. **ABOUT YOU** -...


  • Sunshine Coast, Australia COM Marketing Full time

    **About Us**:At COM, we specialize in delivering high-impact marketing solutions for businesses in the health, fitness, and wellness industries. We partner with fitness studios, gyms, allied health professionals, and wellness brands to grow their presence, connect with their audience, and amplify their impact. We are seeking an experienced **Digital...


  • Gold Coast, Australia The Star Entertainment Group Full time

    As our Gaming Marketing Executive, you will work collaboratively with our Gaming Marketing team to support and implement marketing campaigns and promotional activities across The Star Entertainment Group. You will focus heavily on initiatives to drive gaming visitation, revenue and return on marketing investment. **Key responsibilities in the role are but...


  • Gold Coast, Australia The Star Entertainment Group Full time

    The Star is seeking a passionate Marketing Executive to join our Leisure and Entertainment team! This role will see you working directly with team members to execute and appropriately market our extraordinary events and campaigns! This role is a dream come true for an entertainment enthusiastic marketer, if you feel this aligns with you then we would love...


  • Gold Coast, Australia Lauxes Products Full time

    **Role: Marketing Division Leader** **Department: Marketing** **Location: Gold Coast HQ** **Salary Range: $70k - $80k** Are you a strategic marketing leader who can drive brand recognition, optimise marketing strategies, and lead a high-performance team? If you're passionate about marketing and thrive in a dynamic and collaborative work environment, we...

  • Marketing Associate

    7 months ago


    Gold Coast, Australia The Recruitment Alternative Full time

    **Newly created busy & challenging position with variety**: - **Join a company that is making a positive impact on sustainability and the environment**: - **Market Leader with strong strategic growth plans** **About the Role**: Our Client is a highly successful local manufacturing business who have been in operation since 1969. With a market share of 80%...


  • Gold Coast, Australia Shred-X Full time

    **Join Our Team as a Marketing Administrator for Shred-X and Med-X!** We are looking for a creative and enthusiastic Marketing Administrator to join the Team at Shred-X and Med-X. This position offers the opportunity to combine administrative duties with creative marketing responsibilities. If you are excited about working in a dynamic and versatile role,...

  • Account Executive

    2 weeks ago


    Gold Coast, Australia Kona and Co Full time

    Exciting growth and career progression towards more senior positions - Attractive remuneration on offer with an excellent bonus structure! - Technical insurance training, with in-house and select market experts Well established & reputable broking house. Work on an enviable portfolio of corporate & mid-market clients. Excellent training & development. -...

  • Account Executive

    7 months ago


    Gold Coast, Australia Zeller Full time

    **About Zeller** At Zeller, we’re champions for businesses of all sizes, and proud to be a fast-growing Australian scale-up taking on the ambitious goal of reimagining business banking and payments. We believe in a level playing field, where all businesses benefit from access to smarter payments and financial services solutions that accelerate their cash...


  • Gold Coast, Australia The Star Entertainment Group Full time

    **L&E Marketing Manager (Tower 2) - Hospitality Marketing** *** At The Star Entertainment Group, we aim to be Australia’s leading integrated resort company. Our mission is to create fun and memorable experiences for the millions of guests we welcome each year at our trusted destinations. Our properties across Sydney, Brisbane, and the Gold Coast are...

  • Marketing Manager

    1 week ago


    Gold Coast, Australia BGIS Full time

    The **Marketing Manager **is responsible for coordinating wide ranging marketing, brand and sponsorship activities across BGIS for Australia and New Zealand. Working under the direction of the Executive Director, Marketing & Communications, this role works in collaboration with internal and external stakeholders to deliver marketing, brand and sponsorship...

  • Site Supervisor

    2 weeks ago


    Gold Coast, Australia Austcorp Executive Full time

    Earn a competitive salary - Genuine career progression opportunities and growth - Fully supportive company culture that promotes teamwork and collaboration **The Company**: Our client is an award-winning and highly established volume home building company and due to continued growth are looking to hire an experienced home building construction supervisor to...