Marketing Manager

5 months ago

Rydalmere, Australia Expo Centric Full time

We are a full-service experiential agency dedicated to bringing brands to life. Our core business is the design and building of custom integrated brand structures for trade shows, shop and office interiors, specialty retail spaces and events.

We have designed, created and managed award-winning exhibition stands for clients from a wide range of industries in Australia and internationally. We work harder, jump higher, think more laterally, share more risk and are characteristically more willing to develop solutions for customers that push boundaries and deliver outcomes that our clients may not have thought possible.

We are seeking an experienced individual to join our team as the Marketing Manager. The role is crucial for driving business growth, establishing brand presence, and generating leads. Here are key requirements for someone in this position:
**Responsibilities**:

- **B2B Marketing Expertise**:

- In-depth understanding of B2B marketing strategies, tactics, and best practices.
- Familiarity with the unique challenges and opportunities in the B2B space.
- **Industry Knowledge**:

- A solid grasp of the industry the agency operates in, including key trends, competitors, and customer behaviors.
- **Strategic Vision**:

- Ability to develop and execute a comprehensive marketing strategy aligned with the overall business goals and objectives.
- **Digital Marketing Skills**:

- **Data-Driven Decision-Making**:

- Comfortable using analytics and data to make informed decisions and continuously optimize marketing efforts.
- **Lead Generation and Conversion**:

- Proven experience in generating high-quality leads and optimizing conversion funnels in a B2B context.
- **Content Marketing Mastery**:

- Strong content marketing skills, including the ability to create compelling and relevant content that resonates with B2B audiences.
- **Brand Management**:

- Expertise in building and managing a strong B2B brand, including brand positioning, messaging, and consistency across all channels.
- **Team Leadership**:

- Strong leadership skills to build and lead a high-performing marketing team, fostering collaboration and innovation.
- **Collaboration with Sales**:

- Ability to work closely with the sales team to align marketing efforts with sales goals and ensure a seamless lead-to-customer journey.
- **Budget Management**:

- Experience in managing marketing budgets efficiently and effectively, allocating resources to maximize ROI.
- **Technology Proficiency**:

- Familiarity with marketing automation tools, CRM systems, and other technologies that support B2B marketing efforts.
- **Communication Skills**:

- Excellent communication skills, both written and verbal, to effectively convey complex B2B concepts and strategies.
- **Adaptability**:

- Ability to adapt to changes in the market, industry, and technology landscape, staying ahead of trends and maintaining a competitive edge.
- **Results-Driven**:

- A track record of setting and achieving measurable marketing goals and KPIs, with a focus on driving tangible business outcomes.
- **Client Relationship Management**:

- If applicable, the ability to engage with clients, understand their needs, and effectively communicate marketing strategies and results.

**Key Skills**
- 10+ years of experience in digital marketing, with a proven track record of success.
- Strong leadership and team management skills, with experience leading and motivating diverse teams.
- Exceptional strategic thinking and problem-solving abilities.
- Excellent communication and interpersonal skills.
- Proven ability to build and maintain client relationships.
- Experience with budget management and reporting.
- Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.
- Need to be able to handle pressure and a high volume of work

**Mandatory Skills**:

- Creating a content powerhouse
- Extensive experience in B2B marketing
- Strong understanding of trade shows and events
- Experience in managing remote teams
- Strong digital marketing background

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